SILK THE RICH Becomes Sponsor for BLACKPINK WORLD TOUR in Tokyo

SILK THE RICH Sponsors BLACKPINK WORLD TOUR IN TOKYO

SILK THE RICH, the renowned beauty product brand, has exciting news! The company has officially announced its sponsorship for the upcoming BLACKPINK WORLD TOUR IN TOKYO, set to take place at Tokyo Dome on January 16, 17, and 18, 2026. This announcement is not only a significant milestone for SILK THE RICH but also a testament to the brand's commitment to promoting its vision of creating beautiful moments for fans.

BLACKPINK, a globally celebrated K-POP girl group, is embarking on a long-awaited world tour that kicked off in July at the Goyang Stadium in South Korea. With planned performances in various cities across Asia, North America, and Europe, the tour has garnered immense popularity, making it difficult for fans to grab tickets. In this context, SILK THE RICH will be launching a special campaign to celebrate its role as the official sponsor for BLACKPINK's Japanese concerts.

Exclusive Ticket Giveaway Campaign

To commemorate this sponsorship, SILK THE RICH is hosting an exclusive campaign for its customers. Those who sign up for a subscription of selected silk-derived hair care products will have the chance to win tickets to the BLACKPINK WORLD TOUR IN TOKYO. The campaign will offer two plans:

- Plan A: 15,000 JPY (tax included)

Includes a three-month subscription bundle (shampoo, conditioner, hair oil - three sets) and a guaranteed collaboration hairbrush. Additionally, participants have double the chances to win concert tickets.

- Plan B: 10,000 JPY (tax included)

This plan includes a subscription for a three-set bundle (shampoo, conditioner, hair oil) along with a guaranteed collaboration hairbrush.

Campaign Details:

- Application Period: December 9 (Tuesday) 12:00 - December 28 (Sunday) 23:59 JST
- Announcement of Winners: December 30 (Tuesday)
- Prizes: Tickets to BLACKPINK WORLD TOUR IN TOKYO
- Number of Winners: 100 participants
- Application Link: silktherich.com

Participants must have an active subscription of SILK THE RICH products to be eligible for the draw. It's important to note that attendees cannot specify concert dates, as they will be randomly assigned on a first-come, first-served basis. Only winners will receive notifications regarding their success in the draw.

A Message from Yuuta Miura, CEO of THE RICH

Yuuta Miura, CEO and founder of THE RICH, expressed his excitement about the sponsorship, stating, "We are honored to become a sponsor for the BLACKPINK WORLD TOUR IN TOKYO. The music and performances of BLACKPINK possess an extraordinary power to illuminate the individuality and beauty of people around the globe. Through our collaboration, we hope to support fans in expressing themselves freely and abundantly. We also aspire for this partnership to serve as an introduction for many to discover the charm of SILK THE RICH beyond just music and into the realm of beauty."

Concert Information

- Dates:

January 16 (Friday) Doors open at 16:30 / Show starts at 18:30
January 17 (Saturday) Doors open at 16:00 / Show starts at 18:00
January 18 (Sunday) Doors open at 14:00 / Show starts at 16:00

- Location: Tokyo Dome, Bunkyo-ku, Tokyo
- Official Website: ygex.jp/blackpink

About THE RICH

Company Name: THE RICH, Inc.
Headquarters: 1-15-6, Ebisu Nish, Shibuya-ku, Tokyo
CEO: Yuuta Miura
Website: about.silktherich.com
Product Info: silktherich.com
Official Social Media: