#Japan #esports #FENNEL #Mito #Noble Home

Innovative Partnership between Noble Home and FENNEL

In an exciting development, Ibaraki's leading house manufacturer, Noble Home, has entered into a partnership with renowned pro esports team, FENNEL. The objective of this collaboration is to initiate a groundbreaking project called the "Joint Model Room Development Project." The focus is on merging gaming environments with modern living, aimed at promoting a new lifestyle that resonates with digital culture and comforts of home.

Background of the Project

Founded in 1994, Noble Home has established itself as a leader in the housing industry, being recognized as the top Area Builder for nine consecutive years (2014-2022) by the Housing Industry Research Institute. The company not only builds new homes, but also actively participates in community sports initiatives, including naming rights for the Noble Home Stadium in Mito and hosting local youth baseball tournaments, namely the Noble Home Cup.

FENNEL, on the other hand, is one of Japan's largest pro esports teams, particularly popular among the Gen Z demographic. They are known for producing next-generation culture through social media and streaming platforms. Notably, FENNEL includes Moshio, a professional player from Ibaraki who participates in the Pokémon UNITE division, reinforcing the local connection in this unique partnership.

Recognizing the increasing importance of gaming as a lifestyle element, both companies have set out to create an innovative project that integrates gaming experiences into residential settings. The mission is to offer an unparalleled living environment that meets the needs of gamers, providing a comfortable and extraordinary play space that was previously unattainable in conventional homes.

The Exciting Features of the Model Rooms

The planned model rooms will be meticulously designed to cater to gamers. Comfort and ease of immersion into the gaming world will be prioritized, ensuring that long hours spent gaming remain enjoyable. Additionally, family and friends will also enjoy a communal living experience as the spaces will be tailored for esports viewing and multi-player gaming.

Following the completion of the model house exhibition, the model rooms will be open for public experience, allowing visitors to truly feel and understand this new trend in home design.

Celebrating the Local Spirit

The alliance with FENNEL is timely, as it resonates with a broader trend of creating spaces that reflect contemporary lifestyles intertwined with the physical and digital worlds. Noble Home's commitment to supporting local sports is matched by FENNEL's passion for esports and gaming culture, symbolizing a strong bond with the community.

FENNEL's Achievements and Vision

Established in 2019, FENNEL has quickly gained traction in the esports scene, owning various divisions across seven prestigious esports titles. Their VALORANT team has clinched four championships in Japan, and their Pokémon UNITE team is poised to potentially win a world title in the summer of 2024. Not only is FENNEL pioneering in esports competitions, but they are also nurturing a vibrant apparel business, collaborating with brands like DIESEL and WIND AND SEA.

The organization has made substantial impacts in the esports industry by launching the FFL tournament brand in the early stages of esports, hosting weekly events and international tournaments, ultimately fostering a passionate community of gamers. With a social media following of 4.8 million and over 700 million views on YouTube, FENNEL stands at the forefront of engaging the youth and reshaping both marketing and entertainment within the esports space.

Noble Home's Commitment to Quality Living

Noble Home remains committed to addressing the evolving needs of homebuyers by focusing on blend of design and performance. They provide disaster-resistant, healthy, and durable homes, working closely with clients to create custom living solutions. With over 800 plots available, they ensure a seamless experience from land searching to post-construction maintenance.

Moving forward, both Noble Home and FENNEL look to advance this innovative project, enhancing quality living and redefining the relationship between home environments and digital culture. As they embrace the opportunities of this new era, we can expect exciting developments to come from this collaboration.

Contact Information

For inquiries regarding this announcement:

• - Noble Home, Public Relations Department

Email: [email protected]

• - Address: 1196-15 Kasahara-cho, Mito, Ibaraki
• - Phone: +81 29-305-5555

With this partnership, Noble Home and FENNEL are set to unlock a new way of living that embraces the blend of physical space and digital gameplay, ultimately enhancing the quality of life for the gaming community.