Bosideng Launches AREAL Capsule Collection at Galeries Lafayette in Paris

Bosideng Unveils AREAL Collection in Paris

Bosideng has made a remarkable entry into the Paris fashion scene with the launch of its capsule collection, AREAL. This premium line of outerwear is the brainchild of celebrated designer Kim Jones, known for his contemporary luxury aesthetic. The new collection was inaugurated with a pop-up event at the iconic Galeries Lafayette Paris Haussmann, running from January 15 to February 9, 2026. Display windows showcasing the collection will be visible until February 4, 2026.

Immersive Experience at Galeries Lafayette

Located within one of the most significant retail destinations in Paris, the AREAL pop-up offers an exclusive shopping experience that highlights the creative vision behind the collection. Visitors are treated to a space that merges modern design with advanced textile technology, showcasing how Bosideng has effortlessly transitioned its expertise in down wear into a contemporary format. Every piece in the AREAL line has been thoughtfully constructed to blend elegance with versatility, making it suitable for various climates and occasions.

Design Philosophy

The AREAL collection represents a fresh perspective on modern outerwear. It features a mix of lightweight and high-density fabrics, along with meticulously designed silhouettes that emphasize functionality and elegance. The garments boast a range of innovative technical details, blending refined textures with structured volumes. This approach reinvents the down jacket as an essential item that transcends casual wear, embedding a sense of luxury into everyday life.

Legacy Meets Modernity

Bosideng's dedication to quality is prominent in the AREAL collection. With over 50 years of experience in crafting high-performance down products, the brand combines this rich legacy with Kim Jones' contemporary vision. Signature features include ultra-light insulation, high-quality wool materials, and top-tier finishes, all tailored to ensure the perfect balance of comfort and style. The collection's focus on warmth and functionality does not compromise its sophisticated appearance.

Launch Event Highlights

The pop-up's official inauguration featured notable attendees from Bosideng, including its international operations director Jet Gao, and Arthur Lemoine, managing director of Galeries Lafayette. The event drew a crowd of VIP guests, fashion influencers, and prominent figures from the cultural and political arenas of France. This exclusive gathering allowed attendees to engage directly with the brand's mission to integrate Eastern aesthetics into a global luxury context.

An Important Milestone

Bosideng's Parisian pop-up is a critical step in establishing the AREAL collection as a contemporary line in the outerwear market. It emphasizes a fusion of design integrity, technical precision, and international ambition. The collection aims not only to redefine expectations of down apparel but also to position Bosideng as a major player in the global fashion industry.

Conclusion

The AREAL collection represents Bosideng's commitment to pushing boundaries, marrying innovative design with high-end quality. Fashion enthusiasts and collectors alike are invited to explore this unique line at Galeries Lafayette, where luxury meets functionality in striking harmony. With Bosideng leading the charge in redefining outerwear, the AREAL collection is poised to make waves in both the Parisian and global fashion landscapes.