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This Year’s Christmas at FamilyMart: A Celebration of Savings and Special Offers

As the holiday season approaches, shoppers are reflecting on how to celebrate Christmas amidst the ongoing rise in living costs. This year, FamilyMart, a leading convenience store in Japan, is promoting the theme of "enjoying Christmas through mindful spending and unique strategies." With a focus on ideas like early reservations and points utilization, FamilyMart aims to offer customers a delightful festive experience without breaking the bank.

FamilyMart’s Approach to Christmas 2025

Richard Tanaka, CEO of FamilyMart, recently announced that the company is accepting pre-orders for various Christmas products as part of its five key strategies: "more delicious," "fun savings," and "your happy Christmas." On November 6, 2025, a Christmas presentation and tasting event will unveil the trends for how people want to celebrate this special time of year.

This year’s focus is on an extensive lineup of 66 products encompassing diverse categories, all designed to cater to the desire for a special Christmas without overspending. The company recognizes that despite the increased cost of living and depreciation of the yen, consumers still wish for a memorable celebration. Therefore, FamilyMart is providing creative solutions for enjoying Christmas while being budget-conscious.

Continued Demand for Home Christmas Celebrations

A unique survey conducted by FamilyMart revealed interesting insights into consumer preferences. Out of 30,000 respondents aged 15 to 69, 43.4% identified as the “home Christmas dinner group,” while only 14.5% preferred dining out. This shows a strong trend towards celebrating Christmas at home, a preference that has continued from the previous year.

When it comes to budgeting for Christmas dinner, about 60% of the home Christmas dinner group stated they plan to spend less than 5,000 yen. In contrast, most of those dining out expect to spend over 5,000 yen. This reveals a definite inclination towards more economical spending, as the survey also noted roughly 72.4% of participants expressed a desire to keep their holiday spending reasonable compared to previous years.

Emphasis on Quality Over Quantity

While many attended to their budget, sentiments were clear that there is a desire to make certain aspects of the celebration feel special. For instance, among those who want to keep costs down, about 34.7% mentioned they would like to spend wisely on premium items, while 32.8% preferred a balanced approach. The emphasis on special elements without sacrificing quality is noteworthy, with many stating they would opt for more luxurious meals or premium ingredients.

Utilizing Early Reservations and Rewards Points

A significant portion of participants (58.4%) expressed a willingness to take advantage of reservation discounts and coupons. This shows that many consumers are eager to strategize their purchases, utilizing tools available to them for maximizing value. The most popular methods listed included:
1. Early reservations for cakes and chicken with discounts or point returns (41.4%)
2. Purchasing items using accumulated reward points (37.4%)
3. Utilizing app-based discount coupons (32.0%)

These preferences underline a clear trend toward making the most out of spending during the festive season.

FamilyMart's Commitment to a Memorable Christmas Experience

FamilyMart is not just stating intentions; they offer a plethora of products designed for the “balance of enjoying the holidays while being conscious of spending.” With the theme "Enjoying Christmas Through Mindful Spending," they promise an abundance of festive items catering to various tastes and budgets.

This year's Christmas menu features classic favorites like the crisp