#Japan #Seven-Eleven #Yamanashi #Chōzenji-Nasai

The Introduction of Chōzenji-Nasai Products at Seven-Eleven

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to launch a unique line of products featuring Chōzenji-Nasai, a vegetable with origins dating back to the Edo period, across 656 selected stores in Yamanashi and Nagano Prefectures starting November 25. This initiative is part of the company’s commitment to local production for local consumption, which supports farmers and enhances local economies by promoting distinct regional food cultures.

Chōzenji-Nasai has faced challenges in recent years, particularly a decline in the number of farms cultivating this traditional vegetable. To combat this, Seven-Eleven is teaming up with local farmers to develop and release original products that highlight regional produce and foster greater awareness and appreciation of local agricultural products.

Product Lineup

The new product offerings from Seven-Eleven include:

1. Dashi-Meshi Onigiri Chōzenji-Nasai

• - Price: ¥135 (Tax included ¥145.80)
• - Release Date: November 25
• - Launch Area: Yamanashi Prefecture
• - Features: This onigiri is made from rice cooked in a rich stock derived from bonito flakes and kelp, which enhances the unique flavor of Chōzenji-Nasai.

2. Chōzenji-Nasai Ohitashi

• - Price: ¥218 (Tax included ¥235.44)
• - Release Date: November 25
• - Launch Area: Yamanashi and Nagano Prefectures
• - Features: This dish allows the true flavors of Chōzenji-Nasai to shine through, soaked in a savory stock made from bonito and kelp.

3. Chōzenji-Nasai and Bacon Peperoncino

• - Price: ¥470 (Tax included ¥507.60)
• - Release Date: December 2
• - Launch Area: Yamanashi and Nagano Prefectures
• - Features: A pasta dish popular among various customers, this Peperoncino combines the flavors of bacon and garlic with the unique texture and bittersweet edge of Chōzenji-Nasai.

Commitment to Local Agriculture

A representative from Seven-Eleven commented, "We have assembled a menu that allows customers to experience the charm of Yamanashi's traditional vegetable. We hope that many people will enjoy the flavors, textures, and unique tastes of Chōzenji-Nasai!"

The company’s dedication to enhancing the visibility of local products is commendable, as they seek to foster connections with the regions and provide delicious meals that are not only satisfying but also beneficial for local farmers and economies.

Important Notes

• - The prices listed include the reduced tax rate of 8%.
• - Availability may vary by store, and some products may not be offered in certain locations.
• - Certain items' names, specifications, and availability might differ across stores.
• - Product images are for illustrative purposes only.

For further updates and information regarding sales regions, check out Seven-Eleven’s website.