Kurupita Showcase
2026-01-17 17:26:23

Kurupita Unveils New School Bags at the 2027 Innovation Show

Kurupita's Exciting Presentation at the 2027 Landセル Innovation Event



In 1948, Matsumoto Co., Ltd., a distinguished manufacturer of school bags based in Chuo-ku, Tokyo, is preparing to make waves at the upcoming "2027 Landセル新作発表会" (2027 School Bag Presentation). This prestigious event, organized by the Japan Bag Association's Landセル工業会 (School Bag Industry Association), is recognized as the largest展示event in the industry, attracting around 20 leading Landセル manufacturers from across the country.

Scheduled for January 31 and February 1, 2026, from 11:00 AM to 4:00 PM at the Bersalle Shinjuku Central Park, attendees can explore over 500 new models specifically designed for students entering school in 2027. Matsumoto will showcase an impressive lineup of its latest Landセル, including resistance to wear and tear while ensuring a stylish appearance.

Discover Kurupita’s Innovative Features



Kurupita's standout feature is the "Kurupita Lock," which allows easy opening and closing with just one finger. This thoughtfully designed lock enhances usability for even the smallest hands, making it user-friendly and safe. Children, who may struggle with conventional locks, can joyfully operate the Kurupita system with ease, promoting a more enjoyable experience.
Here's how it works:
  • - Open with a Twist: Kids can easily unlock the bag by twisting the lock with a single finger.
  • - Simple Locking Mechanism: Just bring the edges together, and they securely lock in place, preventing accidental openings.

With a focus on both aesthetics and functionality, parents will find the perfect blend of innovation and design. Matsumoto’s commitment to providing a thoughtful, child-friendly product ensures their school bags offer comfort without sacrificing style.

Event Highlights and Location Details



At the event, families interested in the latest trends in school bags will have the unique opportunity to experience firsthand the latest designs, materials, and features. The event will be held at:
Venue: Bersalle Shinjuku Central Park, 1F, 6-13-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
  • - Access: 4 minutes from Tocho-mae Station (Oedo Line) A5 exit, 6 minutes from Nishi-Shinjuku Station (Marunouchi Line) Exit 2, and 13 minutes from Shinjuku Station (JR Line) West Exit.
  • - Entry Fee: Free admission with prior reservations via this link.

The Essence of Kurupita Landセル



Matsumoto Co., Ltd. has devoted over six decades to crafting quality school bags and is committed to continuing this legacy. They have adapted to meet the diverse needs of children today, ensuring their products are not just functional but also reflect individual styles. The company understands that a school bag is not merely a transporting device but a companion in a child's educational journey, full of memories and experiences.

Matsumoto's development of the Kurupita line is a testament to their innovation driven by children's needs. They believe that education should be fun and accessible, paving the way for developing creativity and imagination in children.

The Future of School Bags



As the educational landscape evolves, Matsumoto ensures that their Landセル aligns with emerging individualities and technological advancements. Committed to a design philosophy of "Child First," Matsumoto strives to make every school bag a cherished item that nurtures creativity. The desire is to continue enriching the Japanese Landセル culture while prioritizing quality above all else.

For more information about Kurupita and the unveiling of the 2027 Landセル collection, visit their official site here.

With exciting new entries and a focus on functionality and design, the 2027 School Bag Presentation promises a refreshing experience for families preparing for the new school year.


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Topics Consumer Products & Retail)

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