GAC Unveils E9 Premium and Hong Kong ACTION 2.0 Strategy at Auto Show 2026

On June 18, 2026, the Hong Kong International Auto Show opened its doors, showcasing an impressive lineup from GAC Group under the theme "All New GAC, Going Global." This year’s exhibition highlighted the company’s strategic shift towards global expansion and innovation in the automotive sector. GAC unveiled its ambitious "Hong Kong ACTION 2.0" plan alongside its latest vehicle models, the E9 Premium and AION UT Elite, proving GAC's commitment to quality and service in the Electric Vehicle (EV) market.

A Game-Changing Revelation

This year's auto show attracted attention for its cutting-edge technology and forward-thinking designs in electric vehicles. GAC Group made a significant impact with its announcement of the E9 Premium, designed to meet the specific demands of the Hong Kong road environment. This model promises superior comfort, advanced features, and a high-quality interior, aimed at enhancing the driving experience for urban users. The AION UT Elite also made a notable debut, featuring innovative technology and performance enhancements.

Local Commitment for Global Success

Hong Kong is recognized as a global leader in the adoption of New Energy Vehicles (NEV), boasting one of the highest penetration rates worldwide. Currently, GAC holds an impressive 11% market share in the region, marking a significant transition from being a follower to a leader in this competitive landscape. Just a year prior, the company established its presence in Hong Kong with its "Hong Kong ACTION 1.0" strategy focusing on localization and creating a robust service ecosystem. Wei Haigang, president of GAC International, presented the revamped ACTION 2.0 plan at the conference, emphasizing a comprehensive strategy premised on enhancing local services and product adaptation.

Service Excellence and Product Development

GAC’s ACTION 2.0 design centers on improving customer service through expanded maintenance and support networks. The company aims to facilitate swift maintenance, repairs, and efficient spare parts replacement. Furthermore, the E9 Premium has been meticulously adapted to align with the driving conditions and user habits prevalent in Hong Kong, promising to deliver not only style but also reliability.

Establishing an Integrated Mobility Ecosystem

GAC is committed to fostering a connected mobility ecosystem that addresses the full lifecycle of vehicle operation, including charging solutions, digital services, software subscriptions, and on-demand mobility options. GAC’s future vision involves developing a network of 22 charging stations equipped with 88 fast chargers in Hong Kong, along with ensuring seamless connectivity among 32 stations and 102 chargers.

A Vision for a Greener Future

GAC’s strong local engagement strategy is reflected in its vision to serve Hong Kong while contributing to environmental sustainability. The motto, "For Hong Kong, with Hong Kong," encapsulates GAC's commitment to integrating its operations with the local community. By making Hong Kong the gateway to its global expansion, GAC aims to cultivate a greener and smarter mobility landscape, enhancing the overall quality of life for local residents and opening new chapters in the global automotive market.

As the automotive industry continues to evolve, GAC stands ready to lead with innovation, quality, and a commitment to community engagement. To learn more about GAC and its future initiatives, visit GAC Group or follow them on social media.