Relatable Appoints Will Ochoa as Head of International Sales for Global Expansion Strategy

Relatable's Global Leap: The Vision of Will Ochoa

In a significant move to enhance its international reach, Relatable, an innovative company specializing in entertainment and consumer products, has announced the appointment of Will Ochoa as the Head of International Sales. Ochoa's primary mission will be driving the company’s global expansion strategy, particularly in opening new markets and forging strong partnerships worldwide.

Harnessing Trends and Engaging Audiences

Relatable has made a name for itself by transforming social media trends into engaging and relevant products for generations Y and Z as well as their families. This strategic appointment signifies Relatable's commitment to enhancing its presence in critical global markets. Ochoa's wealth of experience in the toy and licensing sectors equips him with a unique perspective on capturing market dynamics and identifying growth opportunities.

Ochoa expressed his excitement regarding the potential for growth, stating, “The growth of Relatable is simply remarkable. From a viral game, it has developed into a global force across multiple categories. I look forward to extending this momentum into new regions and sales channels.” His focus will include building strategic alliances, deepening relationships with distributors and retailers, and capitalizing on new market openings as the company grows its international presence.

A Proven Leader with Distinct Expertise

Having previously held significant roles in the international toy landscape, Ochoa’s most recent position was as Commercial Director at Toikido, followed by the role of Managing Director at Zuru Toys, where he oversaw the company’s European operations. His experience encompasses a solid understanding of global sales and retail operations, underscored by notable success in cultivating cross-market relationships and boosting sales across various regions.

“We are thrilled to welcome Will, who brings a profound understanding of the international marketplace and a balanced blend of experience and entrepreneurial energy,” stated Ben Kaplan, co-founder and partner at Relatable. This endorsement underlines the trust in Ochoa's capability to drive the next phase of Relatable's global growth trajectory.

In his new role, Ochoa will develop market entry strategies, enhance Relatable's footprint in key regions, and collaborate closely with local teams and partners to support the launch of international products. His leadership is expected to elevate Relatable’s brand recognition, making its playful and trend-oriented products accessible to a wider audience.

Relatable: A Snapshot

Founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele, Relatable (formerly known as What Do You Meme?) has evolved into a creative think tank committed to developing entertaining, socially relevant games, toys, and wellness products for individuals of all ages. Initially named after its flagship product, the company was rebranded in 2023 to better reflect its diversity of offerings.

Some of the standout products include Emotional Support Pals, Buzzed, Let’s Get Deep, and Incoherent, alongside viral items like the Happy Helpers Menstruation Crustacean heating pads. With over 30% of the market share, Relatable holds the leading position in the adult party games sector, and What Do You Meme? remains a global bestseller. Their products are easily accessible via major retailers like Walmart, Target, and Amazon, as well as online at relatable.com.

Stay informed about Relatable’s developments by following them on Instagram and TikTok for updates on their latest releases and initiatives.

Conclusion

In summary, Will Ochoa’s expertise promises to propel Relatable into new markets and elevate its game in the competitive landscape of entertainment and consumer products. With a robust plan in place, the stage is set for Relatable to become a prominent player on the global scene.