KING'S HAWAIIAN Sweet Rolls Make Their Grand Debut in Japan

KING'S HAWAIIAN Sweet Rolls Arrive in Japan

After years of anticipation, the beloved KING'S HAWAIIAN Sweet Rolls have made their official debut in Japan! Founded in Hawaii in 1950 by Robert R. Taira, a second-generation Japanese American, KING'S HAWAIIAN has become the number one sweet roll brand in the United States. This entry marks a significant milestone not just for the company but for the Taira family, fulfilling a long-held dream of bringing their signature product to Japanese consumers.

Sweet Roll Launch Details

Beginning in select upscale supermarkets in the Kanto region, the delectable KING'S HAWAIIAN Sweet Rolls will be available in packs of 12 and 4. The distribution is being handled by Kokubu Group, a reputable food wholesale company, ensuring that the quality of these soft, sweet rolls remains uncompromised. In addition, to celebrate this momentous launch, KING'S HAWAIIAN will be a special sponsor at the ALOHA TOKYO 2025 festival, taking place at Ebisu Garden Place from May 30 to June 1, 2025.

During this festive event, festival-goers can look forward to tasting opportunities featuring their flagship Original Hawaiian Sweet Rolls, as well as various menu items including Sliders and exclusive merchandise. The weekend will culminate in a kitchen show on the final day, showcasing how to best enjoy these irresistible rolls.

The Legacy of KING'S HAWAIIAN

KING'S HAWAIIAN Sweet Rolls are famous for their melt-in-your-mouth texture and just the right amount of sweetness. The brand prides itself on using high-quality ingredients, steering clear of high-fructose corn syrup, artificial colors, and trans fats. This allows the rolls to complement any meal, whether as a breakfast staple, a snack, or a side dish at dinner.

Available in larger packs at Costco nationwide, these rolls are sure to become a household favorite in Japan.

Discover the Sliders

At the festival, the KING'S HAWAIIAN kitchen truck will feature Sliders, a fan-favorite twist on their sweet rolls. This simple concept has become a hallmark of the brand, where the rolls serve as a perfect base for creative fillings. Whether enjoyed as a main course or dessert, the possibilities are endless, with over 600 recipes available on their official website.

Festival Highlights at ALOHA TOKYO 2025

At the upcoming ALOHA TOKYO 2025 event, attendees can sample three special Slider varieties available for purchase:

- Cheeseburger Slider: Featuring a sweet roll encasing a cheesy burger patty.
- LA Baseball Slider (Pulled Pork Slider): Inspired by offerings found in Los Angeles stadiums, this one is packed with flavor.
- Fruit Sandwich Slider: A vibrant treat filled with cream and colorful fruits.

In addition to these tasty options, attendees can also pick up exclusive KH-branded merchandise, including shirts, caps, and bags.

ALOHA TOKYO 2025 Event Details

- Venue: Ebisu Garden Place, Shibuya Ward, Tokyo
- Date: May 30 (Fri) - June 1 (Sun), 10:00 - 20:00
- Admission: Free
- Organized by: ALOHA TOKYO Executive Committee
- Special Sponsorship: KING'S HAWAIIAN, Hawaiian Airlines

Join us for a weekend filled with Hawaiian spirit, cultural experiences, and, of course, the delightful taste of KING'S HAWAIIAN. This festival is the perfect opportunity to experience the warmth and flavors of Hawaii right in the heart of Japan. Don’t miss out on this sweet slice of paradise!

About KING'S HAWAIIAN

Since its creation, KING'S HAWAIIAN has stayed true to its roots by crafting delicious products grounded in the principles of the Aloha spirit. Their commitment to high-quality ingredients ensures that people of all ages can enjoy the delightful taste of Hawaii, serving families worldwide.