DICK'S Sporting Goods and NIKE Launch New Basketball Talent Campaign Featuring Lil Dicky and Diana Taurasi

DICK'S Sporting Goods and NIKE Announce 'The Scouts Are Out' Campaign



On March 17, 2026, DICK'S Sporting Goods (NYSE: DKS) and NIKE, Inc. (NYSE: NKE) launched a captivating new campaign titled "The Scouts Are Out". This initiative aims to scout the next generation of basketball talent during March, a special time of year for athletes. The campaign creatively emphasizes that the best location to identify emerging stars is none other than DICK'S Sporting Goods.

The campaign features a series of engaging videos starring well-known personalities from the world of sports, including rapper and comedian Dave

Topics Sports)

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