#Japan #Tokyo #Suzuyo Shinwart #Dai-ichi Life Research Institute #Enterprise CMS

Introduction

Suzuyo Shinwart Corporation, a Tokyo-based company led by President Yoshiyuki Tokuda, specializing in information system development, recently announced the successful implementation of an enterprise Content Management System (CMS) for the Dai-ichi Life Economic Research Institute. This initiative aimed to enhance the information dissemination capabilities of the Dai-ichi Life Group—known for its policy proposals and consulting functionalities.

Pre-Implementation Challenges

Prior to the CMS adoption, the Research Institute faced several challenges due to its reliance solely on PDF documents for communicating information. This approach resulted in multiple issues:
1. Lack of Mobile Compatibility: The website was non-responsive, restricting access on mobile devices.
2. Poor Search Engine Optimization (SEO): The existing format was inadequate for attracting sufficient web traffic.
3. Maintenance Delays: The outsourced operational model delayed maintenance processes.
4. Inefficient Search Capabilities: Users struggled to find the information they needed.
5. Low User Engagement: Visitors often left the site after reading a single report, contributing to low navigational engagement.
6. Limited Access Data: The reliance on PDFs restricted comprehensive analytics on site traffic.

To address these challenges, the decision-making process for CMS selection commenced around July 2019. The internal team assessed fundamental structures, designs, functionalities, and page layouts throughout the next year.

Selection Criteria for the CMS

During the selection phase, the team decided against utilizing open-source CMS options such as WordPress due to security policy concerns. Instead, they focused on enterprise-level solutions. Ultimately, they had to choose between dynamic and static CMS setups. They favored a CMS that could effectively handle critical functionalities, such as real-time searches on categorized reports by economist or researcher, leading them to their eventual choice.

Benefits Post-CMS Implementation

Approximately four and a half years after the website revamp, the CMS has delivered remarkable improvements:
1. Significant Increase in Page Views: In the four years following implementation, page views skyrocketed to six times their original numbers.
2. Increased Brand Recognition: The visibility of the company has notably improved, resulting in heightened public awareness.
3. Responsive Design: Compatibility with smartphones led to a broader user demographic.
4. Advanced Access Analysis: Integration of detailed analytics for each report enhanced data insights.
5. Rapid Report Submission: The time taken for report postings has significantly decreased.
6. Operational Efficiency Gains: Bringing operations in-house boosted efficiency.

Additional benefits include heightened media coverage, increased appearances in various media channels, and a rise in speaking engagements resulting from the greater website exposure.

Conclusion

The case study of the Dai-ichi Life Research Institute exemplifies how the right technological solutions can solve significant operational challenges and boost online interaction. For further details, visit their case study page.

Company Profiles

Dai-ichi Life Economic Research Institute

• - Name: Dai-ichi Life Economic Research Institute, Inc.
• - Location: 1-13-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006, Japan
• - Established: April 1, 1997
• - Services: Conducts research on economic, financial, social, and cultural aspects in Japan and abroad, while providing various seminars and publications. More info at Dai-ichi Life.

Suzuyo Shinwart

Suzuyo Shinwart, unique within the Suzuyo Group as a publicly traded entity, focuses on building extensive information systems, logistics IT consulting services, and a host of outsourcing solutions. More about their offerings can be found at Suzuyo Shinwart.