Firehouse Subs® Reinforces Commitment to Franchise Growth
Exciting New Incentives for Franchisees
Firehouse Subs®, the beloved restaurant chain established by two firefighter brothers, has announced significant enhancements to its franchise development strategy. The company is further solidifying its dedication to expansion and its origins in service-oriented values with renewed financial incentives aimed at supporting both new and current franchisees.
The 2026 Development Incentive Program now allows franchisees to access $75,000 in cash for opening a single location and up to $100,000 for each restaurant opened if two or more are established in 2026. This pivotal program aims to enable multi-unit franchise owners to expand more efficiently and effectively.
Enhancing Community Connections Through Veteran Incentives
Additionally, the brand is continuing its Veteran and First Responder Development Incentive Program, which has been expanded through 2026. Originally launched in 2024, this initiative benefits qualifying veterans and first responders with substantial cash incentives for opening new locations. Each new restaurant can qualify for funding up to $100,000, helping alleviate financial strains that can accompany new business ventures.
“Firehouse Subs is an incredible brand with purpose, and our incentive programs reflect that,” stated Mike Hancock, the President of Firehouse Subs. “As we strive to bring Firehouse Subs to more neighborhoods, we are enthusiastically recruiting experienced multi-unit operators as well as passionate new entrepreneurs. We believe these programs will facilitate the creation of meaningful and profitable businesses that serve delightful subs and support community welfare through our Firehouse Subs Public Safety Foundation.”
A Proven Model for Multi-Unit Growth
Designed with an eye toward multi-unit development, Firehouse Subs boasts a robust return on investment and an easy-to-execute business model, complemented by favorable unit-level economics. Backed by Restaurant Brands International, Inc., a leader in the fast-food industry, Firehouse Subs is set up for sustained success through its scalable systems and loyal customer base.
Since its inception in 1994, Firehouse Subs has fostered a culture characterized by hearty and flavorful food, distinguished guest service, and an unwavering commitment to public safety. The Firehouse Subs Public Safety Foundation has made significant contributions, granting over $100 million in essential resources and lifesaving equipment to first responders and safety organizations throughout the United States and Canada. This commitment resonates deeply with the communities in which Firehouse Subs operates, where local engagement and safety are prioritized.
Join the Firehouse Family
For those interested in becoming a part of this rapidly expanding restaurant family, Firehouse Subs invites prospective franchisees to explore opportunities by visiting their franchising website. With open arms, the brand looks forward to welcoming new partners who will help further its growth and mission of serving communities nationwide.
In conclusion, Firehouse Subs’ new franchise development incentives not only reflect a commitment to business expansion but also underline the brand’s dedication to honoring its roots in the community and public safety. As it moves into 2026, Firehouse Subs looks to enrich its impact while ensuring that franchisees can build solid foundations for success.
Contact Information
For additional details or inquiries about franchising opportunities with Firehouse Subs, visit
Firehouse Subs Franchising or connect with Firehouse Subs on LinkedIn.