Pair Eyewear Introduces New Base Frame Colors for Personalization

Pair Eyewear Enhances Personalization with New Frame Colors

In a vibrant leap towards greater self-expression in eyewear, Pair Eyewear reveals three new colors in their signature base frames, aimed at fostering a personal connection through stylish options. The new shades—honey, grey, and lavender—are anticipated to resonate well with the emotional landscapes of the upcoming spring and summer, encapsulating the essence of the seasons.

Launched officially on February 13, 2025, this latest evolution continues Pair Eyewear’s mission to transform the traditional notion of eyewear from merely a functional necessity into a joyful form of self-expression. These new colors are available across all seven of the brand’s recognizable base frame shapes: Kirby, Murphy, Wanda, Larkin, Finley, Harper, and Addison. This signifies an important step in the brand's vision to not only innovate eyewear but also to create a fresh, emotional bond with users.

“Eyewear, for us, is much more than just a necessity—it's an extension of one's true personality. This season’s collection is an invitation to embody the spirited emotions of spring and embrace a romantic essence in your daily style,” said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear. This philosophy echoes through every piece, making the simple act of wearing glasses a celebration of individuality and creativity.

Nathan Kondamuri, Co-Founder and Co-CEO, elaborated, “Our team is dedicated to infusing joy back into eyewear. With collaborations that fans adore, unique shapes, and our ever-evolving spectrum of shades, we strive to make every eyewear experience delightful.”

Founded in 2017 by the duo while they were students at Stanford University, Pair Eyewear has carved out a niche in the eyewear industry by pioneering customizable options that blend fun with functionality. Their innovative approach includes a unique line of patented designs, allowing individuals of all ages to express their personalities through eyewear. This wave of creativity in eyewear has rapidly attracted a loyal following, driven by the brand's limited edition designs and customizable technology, which contrast sharply with the traditionally static options that have defined the industry for years.

Pair Eyewear is noteworthy not just for its stylish products, but also for its revolutionary patented technology. This technology allows users to effortlessly change the look of their eyewear, making it accessible and fun to reflect their mood or outfit choices throughout the day. The brand has plans to expand its patent family further in 2025, fueling ongoing innovation within the optical domain.

Last year marked a significant milestone for Pair Eyewear, as they expanded their market presence to the UK and Australia, alongside opening a second manufacturing facility in Irvine, California. These strategic moves further embed Pair Eyewear's commitment to personalization on a global scale.

For eyewear enthusiasts, exploring the latest offerings from Pair Eyewear can be done through their online platform at paireyewear.com/color-refresh. Social media users can follow them on Instagram and TikTok at @PairEyewear for updates and inspiration on how to incorporate these fresh colors into their lives.

Overall, Pair Eyewear is setting a new standard in the eyewear industry—one that champions personalization, emotional resonance, and, above all, joy. In a world where eyewear is often overlooked, Pair is working diligently to bring back the art of wearing glasses with a sense of style and a dash of playfulness.