Rollick Introduces Major Upgrades to RollickNurture for Enhanced Customer Engagement in RV and Powersports

Rollick Introduces Major Upgrades to RollickNurture



Rollick, a prominent marketing technology solutions provider for the RV, Marine, and Powersports industries, recently announced substantial enhancements to its RollickNurture product. These new features are designed to elevate consumer engagement and drive sales for dealers and Original Equipment Manufacturers (OEMs). With the significant adoption of RollickNurture by over 1,000 dealers, it has become a vital asset for improving sales development processes.

Growing Adoption of RollickNurture



Over the past year, RollickNurture has grown increasingly popular within the RV and Powersports markets. This growth is reflected in findings from Rollick’s Future of Buying study, which surveyed more than 27,000 digital shoppers in the recreational vehicle market. The study revealed that 52% of these engaged consumers expect personalized emails tailored to their specific inquiries, while 65% anticipate a response on the same day they reach out. As a result, RollickNurture is now a crucial tool that allows dealers to foster prompt engagement and secure sales.

Pete Eppele, Rollick's Chief Product Officer, stated, "At Rollick, we are dedicated to providing a nurturing product that maximizes consumer engagement, aiding in moving them closer to making a purchase. These enhancements are a testament to our commitment in giving dealers and OEMs the resources they need to thrive in today’s cutthroat marketplace."

Key Enhancements to RollickNurture



The newly introduced features of RollickNurture include:

1. Inventory Inclusion



Nurture emails can now embed links directing consumers to inventory listings relevant to their vehicle interests on the dealer's website. This augmentation is devised to increase consumer engagement and generate supplementary leads by showcasing pertinent inventory.

2. Customized Content



Dealers now have the opportunity to customize email content more than ever. This personalization has been shown to enhance consumer engagement and provides a tailored experience for lead follow-up.

3. Refreshed Email Styling and Improved Mobile Layout



Nurture emails underwent a makeover based on feedback from both OEMs and dealers. The redesign includes enhancements optimized for improved viewing on mobile devices, catering to the growing number of users who access email on their smartphones.

Upcoming Enhancements in Q3 and Q4



In the upcoming quarters, Rollick will be introducing more features to RollickNurture:

Owner Nurture Streams (Coming in Q3)


For leads that evolve into tracked sales, a new “set and forget” email stream will help maintain engagement during the ownership phase. The stream will include Call to Actions (CTAs) promoting service appointments, accessories purchases, and repeat vehicle purchases. All activities related to owner nurture will be monitored, enabling dealers and OEMs to assess how these strategies influence long-term revenue.

Adaptive Nurture (Coming in Q4)


This new feature will tailor nurture emails to include customer-specific content according to their vehicle interests and purchasing journeys. Below are some highlights:
  • - Available Promotions: Nurture emails will feature active promotions from OEMs and financing providers. An initial launch of this functionality via an OEM program saw an impressive increase of 30% in click-through rates, helping dealers secure consumer interest effectively.
  • - Localized Imagery: Emails will incorporate images that reflect the shopper's geographic location and vehicle preferences, ensuring relevance and a personal touch.
  • - Behavior-Based Content: Emails will leverage known data about prospects, reflecting their prior ownership and user activities on the dealer’s website, with CTAs designed to drive additional engagements.

Future Explorations and Pilot Programs



In efforts to further enhance RollickNurture, the company is actively exploring additional features through pilot programs that include AI-based concierge calling and third-party data append.

AI-Based Concierge Calling



This option would provide dealers with the ability to employ professionally-trained AI agents that contact prospects immediately after a lead submission, facilitating rapid appointment scheduling.

Third-Party Data Append



This feature aims to augment prospect databases with demographic and psychographic details, leading to more personalized and engaging communications overall.

Sam Dobson, the General Manager at DTM Powersports, remarked, "RollickNurture has significantly improved our closing rates. The potential to personalize our emails even further, incorporating promotions, could revolutionize an already outstanding product. We are thrilled with the results it’s delivering for our dealership."

Rollick is also evaluating ways to extend nurture communications through text messaging.

For additional details regarding Rollick Nurture and their enhanced features, visit Rollick.io.

About Rollick



Founded in 2017 and headquartered in Austin, Texas, Rollick is a technology company offering software solutions to manufacturers and dealerships in the Powersports, RV, Marine, and outdoor power equipment industries. With over 150 OEMs and more than 3,500 dealers leveraging its SaaS solutions—encompassing enterprise lead management, digital retailing, inventory marketing, post-sale experiences, and marketing automation—Rollick has rapidly built a renowned outdoor recreational vehicle buying marketplace. The company is backed by investment firms such as Silverton Partners and LiveOak Venture Partners.

Topics Consumer Technology)

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