Takara Tomy to Showcase Popular Brands at Bilibili World 2026 in Shanghai
In an exciting announcement for fans of animation, comics, games, and novels (ACGN), Takara Tomy, a leading Japanese toy manufacturer, will be making its debut at Bilibili World 2026. This prominent event is set to take place from July 10 to July 12, 2026, in Shanghai, marking a significant milestone in the company's history as it enters one of Asia's largest ACGN exhibitions.
At the expo, Takara Tomy will spotlight four of its popular brands: BEYBLADE X, TOMICA, T-SPARK, and Haikyu!! Babocha!! BREAK. Each brand promises unique interactive experiences, allowing attendees to engage with their favorite toys and games in imaginative ways. The event serves as a platform for brand exposure, aiming to connect with both first-time visitors and local enthusiasts, thus expanding their fan base in the global market.
A highlight of the event will be the simultaneous reveal of the Ultraman Collaboration Beyblade on the opening day, coupled with live performances and stage events scheduled throughout the three-day exhibition.
Takara Tomy's president, Akihiro Tomiyama, expressed excitement about participating in such a significant event, stating, "For nearly a century, we have aimed to inspire joy and excitement through play. The Bilibili World 2026 is an incredible opportunity for us to present our brands in a dynamic environment that fosters engagement and interaction."
The event is particularly important as the ACGN market in Asia, especially in China, continues to grow, attracting adult fans who cherish the nostalgia and excitement associated with these brands.
1. BEYBLADE X: This modern take on the traditional Japanese spinning top has captivated audiences globally since its launch in 1999. Guests will experience fast-paced battles through demo stations led by experienced staff.
- Special Feature: Attendees can witness the launch of the Ultraman Collaboration Beyblade, along with an exciting collaboration event.
2. TOMICA: Launched in 1970, TOMICA has grown into a beloved line of die-cast miniature cars appealing to collectors of all ages. Over 10,000 types have been produced, and the series has sold over 1 billion units.
- Highlights: Featuring diorama displays themed around the popular TOMICA Cross Rescue series and exclusive custom cars.
3. T-SPARK: This brand focuses on high-quality hobby products that attract adult collectors. Known for its innovative designs, T-SPARK promotes a variety of engaging play experiences.
- Showcases: The gigantic display of ZOIDS models and the launch of exclusive event items will draw considerable attention.
4. Haikyu!! Babocha!! BREAK: Based on the popular volleyball anime and comic series, this trading card game (TCG) burst back onto the scene with new content to delight fans.
- Exclusive Offer: Limited simple language promotional cards will be distributed to attendees, enhancing the overall engagement at the booth.
Daily performances will include various engaging activities with popular influencers, demonstrations, and meet-and-greet opportunities with characters from the respective brands. Program highlights include a BEYBLADE X and Ultraman collaboration event and a Haikyu!! game session led by top influencers.
This upcoming exhibition represents a critical opportunity for Takara Tomy to solidify its presence in the Asian toy market. With an array of innovative features and engaging experiences planned, Bilibili World 2026 promises to be an unforgettable celebration of ACGN culture and the joy of play.
At the expo, Takara Tomy will spotlight four of its popular brands: BEYBLADE X, TOMICA, T-SPARK, and Haikyu!! Babocha!! BREAK. Each brand promises unique interactive experiences, allowing attendees to engage with their favorite toys and games in imaginative ways. The event serves as a platform for brand exposure, aiming to connect with both first-time visitors and local enthusiasts, thus expanding their fan base in the global market.
A highlight of the event will be the simultaneous reveal of the Ultraman Collaboration Beyblade on the opening day, coupled with live performances and stage events scheduled throughout the three-day exhibition.
Takara Tomy's Commitment to Play
Takara Tomy's president, Akihiro Tomiyama, expressed excitement about participating in such a significant event, stating, "For nearly a century, we have aimed to inspire joy and excitement through play. The Bilibili World 2026 is an incredible opportunity for us to present our brands in a dynamic environment that fosters engagement and interaction."
The event is particularly important as the ACGN market in Asia, especially in China, continues to grow, attracting adult fans who cherish the nostalgia and excitement associated with these brands.
Featured Brands and Attractions
1. BEYBLADE X: This modern take on the traditional Japanese spinning top has captivated audiences globally since its launch in 1999. Guests will experience fast-paced battles through demo stations led by experienced staff.
- Special Feature: Attendees can witness the launch of the Ultraman Collaboration Beyblade, along with an exciting collaboration event.
2. TOMICA: Launched in 1970, TOMICA has grown into a beloved line of die-cast miniature cars appealing to collectors of all ages. Over 10,000 types have been produced, and the series has sold over 1 billion units.
- Highlights: Featuring diorama displays themed around the popular TOMICA Cross Rescue series and exclusive custom cars.
3. T-SPARK: This brand focuses on high-quality hobby products that attract adult collectors. Known for its innovative designs, T-SPARK promotes a variety of engaging play experiences.
- Showcases: The gigantic display of ZOIDS models and the launch of exclusive event items will draw considerable attention.
4. Haikyu!! Babocha!! BREAK: Based on the popular volleyball anime and comic series, this trading card game (TCG) burst back onto the scene with new content to delight fans.
- Exclusive Offer: Limited simple language promotional cards will be distributed to attendees, enhancing the overall engagement at the booth.
Engaging Stage Events
Daily performances will include various engaging activities with popular influencers, demonstrations, and meet-and-greet opportunities with characters from the respective brands. Program highlights include a BEYBLADE X and Ultraman collaboration event and a Haikyu!! game session led by top influencers.
Event Overview
- - Event Name: Bilibili World 2026
- - Venue: Shanghai National Exhibition and Convention Center
- - Date: July 10 – July 12, 2026
- - Website: Bilibili World Official Site
This upcoming exhibition represents a critical opportunity for Takara Tomy to solidify its presence in the Asian toy market. With an array of innovative features and engaging experiences planned, Bilibili World 2026 promises to be an unforgettable celebration of ACGN culture and the joy of play.
Topics Entertainment & Media）
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