StarKist Teams Up with Feed the Children to Combat Child Hunger in America

StarKist and Feed the Children Join Forces

StarKist® is reigniting its enduring collaboration with Feed the Children through an innovative initiative called Put Child Hunger to Bed. This campaign aims to tackle the pressing issue of child hunger affecting families across America. Beginning in May 2026, consumers are invited to contribute in two impactful ways that can make a significant difference in children's lives.

A Meaningful Cause

With the slogan 'Put Child Hunger to Bed,' the campaign symbolizes a commitment to ensuring that every child has access to the essential nutrition they need to thrive. According to Michael Merritt Jr., Vice President and Head of Marketing Innovation at StarKist, the company has been dedicated to supporting children and families experiencing food insecurity for over 15 years. The efforts will now focus on empowering consumers to play an active role in the fight against child hunger.

How the Campaign Works

Consumers can participate in this noble cause starting May 1 through September 30, 2026. For every StarKist tuna pouch purchased, the company will donate one additional pouch to Feed the Children, aiming to reach a total of 100,000 pouches. Furthermore, the initiative includes a generous component where StarKist will match every dollar donated by consumers to Feed the Children, up to $100,000. This ensures that not only are nutritious meals provided through product donations, but financial support expands the reach and efficacy of the organization.

The Role of Advocate Jax

To amplify the cause, StarKist has teamed up with musical artist Jax, known for her strong social media presence and impactful songs. With over 14.7 million TikTok followers, Jax’s involvement brings a fresh and modern approach to raising awareness about child hunger. She emphasizes that no child should have to worry about where their next meal will come from, echoing the campaign's mission. Jax’s partnership with StarKist includes a new jingle featuring Charlie the Tuna®, StarKist’s beloved mascot, which adds a fun yet meaningful touch to the campaign.

A Community Effort

The initiative isn't solely reliant on Jax’s celebrity status; it welcomes a host of influencers, including TV personalities and nutrition advocates, to expand the message. These include Becca Kufrin, Kit Hoover, and Marina Chaparro, who are all dedicated to raising awareness and encouraging participation among their followers.

Impact of the Partnership

Feed the Children has highlighted the transformative impact of its long-standing partnership with StarKist and how combined efforts can create a ripple effect of positive change. As CEO Emily Callahan notes, ensuring that children have access to the necessary food and essentials is pivotal in shaping a brighter future for them. The overarching goal is to instill hope and opportunity rather than just a means to survive.

Simple Ways to Get Involved

Participating in the campaign is straightforward and allows consumers to contribute without making significant changes to their shopping habits. Customers just need to purchase their favorite StarKist tuna pouches available in over 20 convenient varieties, making nutritious meals simple and accessible. StarKist's tuna offerings are not only delicious but also packed with lean protein, ensuring anyone can feel good about their choice.

By integrating philanthropy with everyday purchases, StarKist is changing the narrative around consumerism into one of community support and care. Consumers interested in more information can visit StarKist.com/feedthechildren to learn how they can help.

Conclusion

The collaboration between StarKist and Feed the Children not only aims to combat hunger but also fosters a sense of community and empower consumers to make a tangible difference. In a world where many children go to bed hungry, this campaign embodies a beacon of hope. By joining forces, they strive to ensure that no child has to experience the anxiousness that comes with food insecurity, ultimately helping put child hunger to bed across America.

Together, let’s rise to the occasion and support this vital mission.