Doceree Appoints Karima Sharif as Senior Vice President of Strategic Accounts to Enhance Client Relations

Doceree Strengthens Global Partnerships with Karima Sharif's Appointment

In an exciting development for the healthcare marketing sector, Doceree has officially announced the appointment of Karima Sharif as Senior Vice President of Strategic Accounts. This strategic decision, made in April 2025, aims to bolster the company's global client partnerships and deliver innovative solutions tailored for pharmaceutical brands and other stakeholders.

Karima Sharif, a recognized figure in healthcare marketing with over 25 years of experience, is often dubbed the "Fresh Princess of Media." Her extensive career has seen her influence the marketing strategies of more than 100 pharmaceutical and medical device brands across a diverse range of therapeutic categories. Known for her expertise in omnichannel strategies, customer segmentation, multicultural marketing, and full-funnel media execution, she brings a wealth of knowledge to her new role at Doceree.

Previously, Karima excelled at prestigious agencies including CMI/WPP, Publicis, and IPG MediaBrands, where she managed multimillion-dollar media budgets. Her extensive background positions her to drive growth, foster innovation, and enhance the value proposition for Doceree's key accounts.

Expressing her enthusiasm for the new role, Karima noted, "I am thrilled to join Doceree at such a pivotal moment in its journey. The company is truly leading change in the healthcare ecosystem by redefining how pharma marketers engage with healthcare professionals through data-driven, platform-first strategies. I look forward to contributing to this incredible mission and driving meaningful impact alongside a team that's shaping the future of healthcare marketing."

Karima's commitment to fostering robust partnerships, along with spearheading initiatives centered on diversity and inclusion, has earned her notable accolades. These include the In Vivo 2022 Rising Leader in Healthcare award and the 2022 Agency Vanguard Award from DTC Perspectives. Her career has not just been defined by achievements; she has actively participated in mentoring emerging women leaders and advocating for equitable representation in the industry as the cofounder of the Women of Color Affinity Group and former Operating Board President for the Healthcare Businesswomen's Association.

Kamya Elawadhi, the Chief Client Officer at Doceree, emphasized the significance of Karima's leadership in the company’s strategic vision. "At Doceree, we are committed to elevating healthcare provider-patient conversations by enhancing how pharmaceutical brands connect with healthcare professionals in the digital landscape. Karima's deep expertise in media strategy and inclusive messaging will be pivotal in driving stronger outcomes for our partners and enhancing the overall healthcare provider engagement ecosystem."

With her wealth of knowledge and experience, Karima Sharif is set to play a transformative role at Doceree, paving the way for sophisticated strategies that leverage data and technology in healthcare marketing. As the company seeks to address both present and future challenges in healthcare and life sciences, her appointment signifies a significant step towards a richer, more impactful engagement landscape between healthcare providers and patients.

Through its patented responsive technology, Doceree continues to lead the charge in making the healthcare conversation more meaningful and outcome-oriented, ensuring that stakeholders can navigate the evolving digital ecosystem effectively. As Karima joins the leadership team, the company looks forward to a future defined by innovation and enhanced collaboration across its global markets.