#Paris #France #IBC 2025 #Audio Vivid #Avid

UWA and Avid Revolutionize Immersive Audio at IBC 2025

In an exciting development for the audio production community, the UHD World Association (UWA) has announced a significant technical collaboration with Avid, a leader in digital audio and video technology. This partnership is set to showcase the Audio Vivid standard within the Pro Tools environment during IBC 2025, a premier global event for the media, entertainment, and technology sectors.

Advancing the Audio Vivid Standard

Audio Vivid is quickly gaining recognition as a crucial format for immersive audio experiences in professional post-production and broadcasting workflows. Through this collaboration, Avid will provide a specially configured Pro Tools workstation that supports Audio Vivid, marking a benchmark in audio technology integration. This will be the first time that Avid displays such a configuration, underscoring its commitment to enhancing creative capabilities for professionals in the industry.

The UWA’s integration with Avid's immersive SDK signifies an essential evolution in marrying spatial audio production and Pro Tools capabilities. With this milestone, UWA is leading the charge in promoting audio innovation, enabling a seamless and rich audio experience that meets the demands of modern content creators.

Hands-On Demonstrations at IBC 2025

During IBC 2025, attendees can visit the Avid booth, where technical experts will present demonstrations illustrating how Pro Tools accommodates the Audio Vivid format. These live presentations aim to give visitors firsthand insight into the transformative potential of the new workflow. Furthermore, UWA is set to feature exclusive demonstrations in its own booth (3C.48), where an impressive Audio HDR Vivid immersive room will be presented, showcasing how open, interoperable standards can upgrade professional audio and video workflows significantly.

Scheduled for September 13, from 4:00 PM to 6:00 PM, the UWA will host a