Revenue Optics Leads the Charge in AI-Driven Transformation of Industrial Distribution

Revenue Optics Sets New Standards with AI in Industrial Distribution

In an era when digital transformation is essential for survival, Revenue Optics has taken a monumental step forward by announcing a substantial investment in artificial intelligence (AI) and automation. This strategic move signifies a profound shift within the industrial distribution sector, which has long been hindered by outdated practices and convoluted processes.

A Bold New Direction

On November 3, 2025, Revenue Optics revealed its ambitious plans to redefine the landscape of B2B growth. The company has appointed Akansha Jaiswal as Senior Manager, Growth Systems & AI Enablement, a newly formed role designed to spearhead the development of an intelligent operating system intended to enhance operational efficiency and drive growth. According to Ali Hasham, the Founder and CEO of Revenue Optics, this initiative marks a critical turning point for an industry traditionally characterized by fragmented data and legacy systems. "This is our line in the sand. We're not just making small tweaks; we're overhauling the entire growth engine of the sector," he stated during the announcement.

Transforming an Industry

The industrial distribution market, valued at over $8 trillion, has often lagged behind in adopting digital solutions. Revenue Optics aims to lead this transformation with a multi-phase initiative that integrates Customer Relationship Management (CRM), analytics, automation, and enablement into a cohesive AI-driven ecosystem. This integration is pivotal for generating measurable growth in Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) and ensuring real-time visibility into organizational performance.

Hasham remarked on the significance of Jaiswal's appointment, noting that her experience would facilitate a crucial transition from incremental advancements to sweeping systemic changes. The new system is designed to learn, adapt, and compound growth, setting a precedent for the industry. "We are building a system that can evolve faster than market trends," he explained.

Jaiswal: An Architect of the Future

Bringing a wealth of experience from her previous roles, including as Senior Product Operations Manager and Chief of Staff at Wokelo AI, Jaiswal has a proven track record of executing growth strategies and scaling automation processes in fast-paced environments. She managed a portfolio generating $1 million in Annual Recurring Revenue (ARR) and successfully implemented over 20 automation solutions across various departments, including sales and client services. Her extensive background at renowned enterprises like Unacademy, PhonePe, and Nestaway further underlines her capability in executing data-driven strategies with AI at the forefront.

At Revenue Optics, Jaiswal's mandate is to integrate generative intelligence across every touchpoint of client service, enhancing everything from CRM interactions to analytics and predictive modeling. "Our goal is not just to drive efficiency; it’s about establishing dominance in the market. We’re combining the discipline of consulting with the capabilities of automation to create a growth engine that thinks," she commented.

Building the Modern Sales Machine

This pivotal investment solidifies Revenue Optics' role as a first-mover in the creation of the Modern Sales Machine. This newly conceived model aspires to deliver growth rates that surpass the performance of industry standards, tailored specifically for private equity sponsors and large national distributors. The strategic foresight of Revenue Optics' investment positions them as leaders in a new operational paradigm focused on industrial growth.

"In today’s marketplace, speed is a competitive advantage, and we are established as the architects of lasting infrastructure that enables this agility," Hasham concluded.

About Revenue Optics

Founded by industry veterans with extensive experience in sales and distribution, Revenue Optics is dedicated to empowering distributors and sales-focused organizations to achieve sustainable growth. By aligning sales strategy, recruitment, and enablement into a cohesive system, the firm acts as a growth engine for the distribution sector. They specialize in transforming inside sales, recruiting Sales Development Representatives (SDRs), and providing performance-driven consulting to enhance sales frameworks, expand market reach, and unlock new avenues for organic growth. For more information about their services and initiatives, please visit their website at www.revenueoptics.com.