#Japan #mobile app #Tokyo #Repro #i3design

Repro and i3design Launch the Mobile App Technology Chaos Map 2025

In a move aimed at helping app operators optimize their operations and selections of partners, Repro, a company known for its marketing solutions that maximize revenue from websites and applications, has teamed up with i3design to release the "Mobile App Technology Chaos Map 2025". This mapping tool is designed to assist businesses in navigating the complex ecosystem of mobile app development, marketing, and analytics.

Background of the Chaos Map

The app market in Japan is characterized by a vast array of partners and solutions, ranging from development and marketing to analytics. However, app developers often face challenges in identifying suitable partners due to the diversity of offerings, which include both scratch-built and platform models. Assessing the quality and fit for specific needs can be quite daunting.

Moreover, various marketing and analytics tools have developed both locally and internationally, making it challenging for those without specialized knowledge to efficiently gather information and make selections. To address these issues, the Chaos Map categorizes and organizes various partners and solutions into six distinct categories centered around the growth cycle of mobile apps. This structure allows businesses to have an overview of key domestic and international solutions, facilitating easier comparisons and selections.

Overview of the Mobile App Technology Chaos Map 2025

The Chaos Map categorized solutions and partners into six major categories and 14 subcategories based on the growth cycle of mobile apps. It includes a comprehensive mapping of 92 key solutions from both domestic and international sources. Here's a glimpse of the major categories:

1. App Development

Supporting the design, development, and operations of mobile apps, this category includes three main types: scratch-based, no-code/low-code, and platform-based options. Each type has unique characteristics suited to different application scenarios.

2. App Advertising

This encompasses all advertisements tailored for apps on smartphones, tablets, and the web, aimed at achieving monetization and user acquisition. The subcategories here include managed app advertising, mobile advertising platforms, mobile measurement tools (MMP), and ad verification tools.

3. ASO Tools

Tools designed to enhance search rankings and visibility within app stores, focusing on keyword analysis, competitor research, and metadata optimization support.

4. App Market Analysis

Tools that analyze download numbers, revenue, and competition comparisons within the app market, aiding companies in understanding industry trends for strategic marketing and product improvement.

5. App Operations

This segment involves tools that foster ongoing relationships with users, improving engagement and loyalty. Methods include communication within the app and leveraging user behavior data for personalized strategies. Subcategories include Marketing Automation (MA), push notifications, and in-app purchases.

6. Product Analytics

Tools for analyzing user interactions within the app, supporting product improvements and engagement enhancements through funnel analysis, A/B tests, heatmapping, and segment analysis, which reveal user behavior patterns and points of drop-off.

Disclaimer: The Chaos Map is a proprietary creation of Repro and i3design, and does not guarantee the comprehensiveness or accuracy of all listed services. Rights related to logos and trademarks are attributed to their respective holders. For inquiries about listings or to express interest in featuring in the next update, please contact [email protected].

About Repro

Repro is a marketing solutions company dedicated to solving challenges faced by businesses through a combination of technology and human expertise. Their Customer Engagement (CE) platform, Repro, enables personalized communication with customers through optimal timing and channels. They also offer revenue-maximization services and tools like Repro Booster for enhancing website speed.

• - Website: Repro Company
• - Location: 1-36-4 Yoyogi, Shibuya, Tokyo, Japan
• - Established: April 2014

About i3design

i3design is a digital innovator that excels in cloud-native and agile development, specializing in UX/UI design and modern technology stacks. They assist clients in their digital transformation leveraging CI/CD, DevOps environments, and AI technologies.

• - Website: i3design
• - Location: 8-1-22 Akasaka, Minato, Tokyo, Japan
• - Established: July 2006

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