Brother's Bond Bourbon Launches Sustainability Initiative with Regenerative Agriculture Focus

Brother's Bond Bourbon: A Toast to the Earth

In honor of Earth Month, Brother's Bond Bourbon is taking impactful strides in promoting sustainable practices with its latest initiative, SHAKE & STIR UP CHANGE. This campaign encourages whiskey lovers to embrace more sustainable sipping while supporting regenerative agriculture initiatives.

Established by actors and whiskey aficionados Ian Somerhalder and Paul Wesley, Brother's Bond Bourbon was founded with a dual purpose: to craft exceptional bourbon while advocating for environmental stewardship. Recognizing that bourbon production holds a significant impact on the earth, the brand is dedicated to switching to full regenerative agricultural practices that nurture the soil and promote biodiversity.

This April, the spotlight is on the Brother's Bond Regenerative Grain Straight Bourbon, an award-winning release meticulously crafted with grains sourced from farms within 20 miles of their distillery in North Carolina. This limited-edition bourbon features a harmonious blend of a nuanced three-year bourbon and a unique six-year wheated bourbon, aged using specialized toasting and charring techniques to impart a rich flavor profile.

Distinct Characteristics of the Bourbon

Price: $59.99 MSRP / 95 Proof
Color: Rich, deep caramel amber
Aroma: Sweet caramel and toasted oak
Taste: A delightful mix of campfire marshmallow, seasoned oak, roasted corn, and vanilla glaze
* Finish: Warm and lasting, creating a comforting experience

Somerhalder emphasizes that the vision behind the bourbon extends beyond flavor; it translates into a legacy that addresses the climate crisis through regenerative farming. "Every sip connects us to something larger than ourselves, guiding us towards sustainable practices," he remarked.

Since its inception, Brother's Bond Bourbon has proudly partnered with Kiss the Ground, a non-profit organization devoted to regenerative agriculture. By donating a portion of sales from every bottle, Brother's Bond contributes to the transition of U.S. farmland towards regenerative farming practices. Their goal is to help convert 100 million acres by 2030, a bold aspiration aimed at ensuring a healthier planet for generations to come.

To enhance the campaign for Earth Month, Brother's Bond has crafted eco-friendly cocktails featuring their bourbon. The Espresso Regentini highlights Kiss the Ground certified regenerative coffee beans, while the Carbon Capture Cold Brew offers a chilled twist with a hint of sweetness.

Engage and Celebrate

On April 22nd, the brand invites consumers to participate in a live Q&A session at 10 AM PT on Common Ground Film's YouTube channel, featuring discussions around regenerative agriculture. Following this, viewers can enjoy streaming the documentary to amplify awareness of sustainable farming practices.

Additionally, Brother's Bond Bourbon is collaborating with Spec's in Texas through their "Healthy Soil, Healthy Planet" campaign, encouraging customers to support regenerative agriculture at the checkout. You can also find their Regenerative Grain Bourbon at major retailers across the nation including Rouses Market, Total Wine, and more, making sustainable sipping accessible to all.

With Brother's Bond Bourbon, partaking in the enjoyment of an ultra-premium whiskey translates into a commitment to the greater good. It stands as a testament that every drink can resonate with an impactful purpose and lead to meaningful change. For more insights into their journey, visit brothersbondbourbon.com or follow them on social media to stay connected on this revolutionary movement for our planet.

Brother's Bond Bourbon is more than just a brand; it’s a narrative of friendship, quality, and a resolute commitment to a sustainable future in whiskey-making.