#Japan #Tokyo #Analog PR #International Business Connection #Matsura

Connecting Japanese Businesses to Global Markets

On March 31, 2025, a significant event took place in Tokyo, where Analog PR's CEO, Keisuke Matsura, represented as the executive director at the kick-off session of the International Business Connection Council (IBCC). The event, which attracted 109 participants, exceeded its expected capacity of 100 attendees, highlighting the strong interest in international business involvement.

During the session, Matsura emphasized the critical need for Japanese companies to explore foreign markets, drawing from his extensive international experience. In light of the current depreciation of the yen and the global trust in Japanese branding, he asserted that now is the ideal time for companies to tap into overseas opportunities. Furthermore, he pointed out the alarming fact that only 0.43% of Japan’s small and medium enterprises are currently operating abroad, stressing the necessity for proactive international expansion, especially given the shrinking domestic market.

Matsura outlined three essential keys to success for companies seeking to go international: knowledge, strategy, and alliances. He advised attendees on the importance of gathering accurate local information, formulating clear strategic plans, and developing reliable partnerships as they navigate new markets.

Adding depth to the discussion, a panel featuring Naoyuki Ueda, president of Kireicom, and Seihiko Liu, president of GP Trading, engaged attendees in a dynamic dialogue about the current landscape of international business, offering diverse perspectives on overcoming barriers to entry.

Following the presentations, a networking session provided an opportunity for participants from various industries to share their thoughts and experiences. This interactive segment fostered an environment of collaboration and knowledge exchange, proving to be an invaluable platform for expanding the horizons of international business.

International Business Connection Council: An Overview

The IBCC is designed to support Japanese enterprises looking to expand internationally, facilitating access to global markets. With a focus on three pillars: knowledge, connections, and opportunities, it aims to enhance the international competitiveness of companies by providing practical support.

About Analog PR

Founded on March 10, 2011, Analog PR is a Tokyo-based agency specializing in PR and advertising services, as well as apparel product planning and sales. Under the leadership of CEO Keisuke Matsura, the company merges media and online platforms with offline strategies to create comprehensive marketing solutions tailored to meet the unique needs of its clients.

For more information about Analog PR and its initiatives, visit Analog PR.