Hisense Impresses at Cannes Film Festival as CHINA NIGHT Partner

Hisense, a global leader in consumer electronics and home appliances, proudly participated at the 78th Cannes Film Festival as the official partner of CHINA NIGHT. This prestigious event took place on May 15, 2025, where Hisense transformed the iconic Plage des Palmes into a dazzling showcase for smart living, exceptional entertainment, and sophisticated design using their cutting-edge technology.

As the stars of the film industry walked the red carpet, the Hisense 100-inch U7 series television displayed every moment with remarkable accuracy. Equipped with Mini-LED Pro backlighting and the Hi-View AI Engine PRO technology, this impressive display provided a vibrant visual experience worthy of the Cannes Festival, thanks to its precise local dimming, exceptional brightness, and cinematic contrast. Nearby, two 65-inch screens with AI-enhanced contrast and extraordinarily vivid color reproduction brought selected film trailers to life, captivating guests throughout the event.

During a subsequent wine reception, attendees enjoyed perfectly chilled select wines from the ASKO wine cooler. With three independent temperature zones, wooden shelving for up to 190 bottles, UV-filtered glazing, soft LED shelf lighting, and an RGB-lit serving space, the wine was presented not just functionally, but stylishly. Additionally, integration with the Vivino database allowed guests to learn about and select wines directly from the built-in interface. The C2 Ultra Laser Mini Projector, featuring TriChroma technology, transformed a lounge into an intimate cinema under the stars with its 4K resolution and 3000 ANSI lumens brightness.

During the CHINA NIGHT program, Hisense also presented the PX3-PRO TriChroma Laser Projector at the China Film Forum on May 14, offering guests a close-up view of its minimalist design and advanced projection technology. By integrating their flagship products into the spectacular moments of CHINA NIGHT, Hisense provided attendees with even more enchanting experiences while reinforcing its commitment to delivering cutting-edge technology and refined design to discerning audiences worldwide.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in providing high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks second in the world for overall television shipments (2022 to 2024) and first globally in the market for televisions measuring 100 inches and larger (2023 to 2024). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Hisense Shines at Cannes