#United States #New York #Lexmark #NRF2025 #9-Series

Lexmark's Showcase at NRF 2025

Lexmark, a leader in imaging and IoT solutions, will make a significant impact at the National Retail Federation's 2025 event, Retail's Big Show and Expo. Taking place from January 12 to 14 at the Jacob K. Javits Center in New York, Lexmark will present its latest line-up of retail-ready printers and innovative solutions to streamline operations and drive sales in retail environments.

During this prominent event, Lexmark will introduce the much-anticipated 9-Series family of A3 printers and multifunction printers (MFPs). Tim Speller, who heads Lexmark's retail and manufacturing sectors, highlights this launch as a pivotal moment, stating, "These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales."

Features of the 9-Series

The 9-Series boasts several key features tailored for today’s challenging retail spaces:

• - Versatility and Ease of Use: The series supports a wide range of media sizes from A6 to SRA3 with high-volume duty cycles. Its modular design and advanced finishing capabilities, along with professional color features including PANTONE calibration, make it an ideal choice for a bustling retail environment.
• - Simplified Management: With an intuitive interface, the 9-Series streamlines daily workflows through easy-to-follow prompts. Maintenance is made easier with one-handed toner cartridge replacements and accessible service areas, enhancing operational efficiency.
• - Sustainable Design: Lexmark's commitment to sustainability is evident in the 9-Series, which features a total post-consumer recycled content of 56% for base-model MFPs and 73% for the printer model. This aligns with IEEE standards, emphasizing Lexmark's dedication to eco-friendly practices.
• - Durability: Built to last over seven years, the 9-Series minimizes the chances of technical failures, ensuring that retailers can count on their operational capabilities without frequent interruptions. Fast service times—often under 15 minutes for common maintenance—add to the attractiveness of the 9-Series.

Revolutionizing Retail Engagement with LEAP

In addition to the hardware showcases, Lexmark will promote its Engagement Automation Platform (LEAP), designed to boost sales and direct foot traffic to retail locations through targeted social media advertising. LEAP empowers store leaders to initiate hyper-personalized promotions based on local inventory conditions, reaching consumers on popular platforms like Facebook and Instagram.

Key Features of LEAP Include:

• - Engagement Driven by Data: By analyzing customer buying patterns, LEAP facilitates the creation of localized content that taps into community interests including store-specific promotions and events.
• - Automation Capabilities: With LEAP, retailers can automate the scheduling and delivery of corporate messaging tailored to engage consumers on social media, ensuring relevance and timeliness.
• - Enhanced Loyalty Programs: The platform actively generates offers to customers through geo-targeted social media initiatives and loyalty applications, driving consistent traffic that converts.

Conclusion

Lexmark's participation in NRF 2025 marks a significant stride toward modernizing retail through technology. By combining their next-generation printing solutions with the innovative LEAP platform, Lexmark aims not only to elevate operational efficiencies but also to engage customers on a more personal level, ultimately enhancing their retail experience. Attendees are encouraged to visit Lexmark at booth #6321 to explore these exciting developments firsthand.

Additional Resources

For more insights, visitors can learn about Lexmark's booth at NRF 2025 and schedule a meeting with retail experts. Plus, updates can be followed live on LinkedIn leading up to and during the event. Discover how Lexmark is paving the way for future-ready retail with sustainability and cutting-edge technology.

About Lexmark
Lexmark stands at the forefront of cloud-enabled imaging and IoT technologies, aiding customers in actualizing their business outcomes swiftly. By leveraging proven technologies alongside extensive industry knowledge, Lexmark facilitates transformational business practices, converting information into actionable insights.