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New Mini-Labubu Pendant Launches on AliExpress!

Starting today, collectors and fans of POP MART can purchase the new mini Labubu pendant on AliExpress, a leading global e-commerce platform by Alibaba. This exciting launch is part of the popular 'The Monsters Pin For Love Series', further expanding the charm and reach of the beloved Labubu characters.

What’s Unique About Mini-Labubu?

This mini version of Labubu stands out at just 10.5 cm tall, making it a perfect fit for phone charms or keychains. The compact size of 6 x 4.5 x 10.5 cm contrasts with the standard 17 cm tall Vinyl plush figures, catering to collectors who appreciate smaller, portable items.

The series includes two alphabetic collections – A-M and N-Z – featuring 14 standard designs and one hidden design in each collection. With a total of 114 chances to get a standard design, plus 1 out of 168 for the hidden variant, collectors will see this release as an exciting opportunity to enhance their collection.

The character Labubu has become a global sensation since it was first designed by Kasing Lung. Its popularity skyrocketed after celebrities were spotted with the characters, transforming Labubu into a collectible icon globally. Hence, the introduction of the mini pendant is set to attract collectors and new fans alike.

AliExpress and POP MART: A Growing Partnership

POP MART opened its official flagship store on AliExpress back in 2020, marking a significant step in its global expansion strategy. Since then, AliExpress has evolved into a crucial platform for the brand, offering livestream shopping and offline events to present popular collections to fans.

Recently, the brands collaborated at the elrow Town Marbella 2025 music festival in Spain, where attendees could play interactive games at the AliExpress x POP MART booth and win exclusive prizes. This kind of engaging experience demonstrates their commitment to connecting with their audience in fresh and innovative ways.

In June, the two companies teamed up for several livestream shopping events to enrich the shopping experience for collectors of unique toys. The debut of the mini Labubu signifies another milestone in broadening the reach and global visibility of this beloved character.

What to Expect

The mini Labubu pendant offers an enchanting addition to any collection, appealing both to long-time fans and newcomers. With its design reflecting creativity and fun, it fulfills the desire for unique, cute collectibles that can enhance one’s everyday life.

As AliExpress continues to grow its offerings in the collectible market, fans can look forward to even more exciting releases in the future. The launch of the Mini-Labubu is not only a celebration of creative toys but also a testament to the evolving landscape of online shopping, where exclusivity and community engagement play key roles.

With the platform's diverse language options and global reach, AliExpress makes it possible for fans from over 200 countries to join in on the collecting trend. Whether you're a seasoned collector or new to the world of POP MART, the mini Labubu pendant is a delightful addition to consider.

Stay tuned for exciting upcoming characters and series from both POP MART and AliExpress, as they continue to inspire joy and creativity through innovative collectibles.