Fukushima Peach Festival
2025-07-18 03:59:45

Fukushima's Exquisite Peach Festival Taking Over Shinjuku Takashimaya for Two Weeks!

Celebrating Fukushima's Peach Season at Shinjuku Takashimaya



From July 23 to August 5, 2023, Shinjuku Takashimaya is set to shine with the vibrant flavors of Fukushima Prefecture through two exciting events: the Fukushima Summer 'Delicious Things' Festival and the Fukushima Summer Peach Sweets Festival. This celebration highlights the rich agricultural bounty of Fukushima, often referred to as the fruit kingdom of Japan.

1. The Fukushima Summer 'Delicious Things' Festival


Event Details:


  • - Dates: July 23 (Wednesday) – August 5 (Tuesday) 14 days
  • - Location: Shinjuku Takashimaya, Basement Level 1, Fresh Produce Section

This festival showcases the region's premium produce, with a particular focus on its famous peaches. Attendees can enjoy live tasting events featuring these fresh peaches every day during the festival. Additionally, other local products such as Fukushima beef, Raburou pork, Kawamata chicken, and Maple salmon will be available for purchase, with their availability varying throughout the festival period.

Special Highlight:


On July 26 (Saturday), from 11 AM to 4 PM, a unique opportunity awaits as students from Onahama Marine High School will sell sushi-grade tuna (mebachi maguro) caught during their training at sea. These students will personally handle the sales, providing a memorable experience for shoppers looking for fresh seafood.

2. The Fukushima Summer Peach Sweets Festival


Event Details:


  • - Dates: July 23 (Wednesday) – August 5 (Tuesday)
  • - Location: Shinjuku Takashimaya, Cafes on each floor & Basement Level 1, Patisserie

In tandem with the delicious produce festival, a special selection of sweets crafted from the fresh peaches of Fukushima will be available for a limited time. This event offers a unique chance for visitors to indulge in creative dessert dishes inspired by the region's iconic fruit.

Sweet Delights:


The peach-infused sweets will be expertly prepared by local patissiers, showcasing the versatility and rich flavor of Fukushima peaches. Visitors shouldn't miss this delightful opportunity to satisfy their sweet tooth during the summer celebrations.

3. Additional Events


Aside from the main festivals, a special peach sale event will take place at Shinjuku Takashimaya's outdoor JR entrance area from July 31 (Thursday) to August 3 (Sunday). This four-day event will feature an exciting peach sales event, offering yet another unique opportunity to enjoy the sweet fruits of Fukushima.

In summary, both festivals at Shinjuku Takashimaya provide a wonderful chance to experience the taste of Fukushima and engage with the region's agricultural offerings in an exciting, vibrant setting. Whether you're a fan of fresh produce or sweet treats, there's something for everyone at these two summer celebrations. Don’t miss your chance to experience the taste of summer with the best of Fukushima's peaches, berries, and other delightful surprises!

Join us for these memorable events that celebrate the essence of Fukushima!


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Topics Consumer Products & Retail)

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