#Japan #Tokyo #Meiji #Pure Chocolate #Candy Building

A Sweet Celebration: 100 Years of Pure Milk Chocolate

In September 2026, Meiji's iconic Pure Milk Chocolate will celebrate its 100th anniversary. The brand is gearing up for this milestone with an exciting collaboration featuring a well-known creator, set to launch new content on February 13, 2026. This initiative forms part of Meiji's "Candy Building" series, designed to elevate Valentine’s Day festivities through fun and creativity.

The "Candy Building" series began in 2024 with the inaugural "Large Castle Kit," which was followed by the immensely popular "Large Amusement Park Kit" in 2025. Each edition has seen limited releases of five sets, and they sold out almost immediately. For the 2026 iteration, the focus is on honoring the 100 years of Pure Milk Chocolate, emphasizing its unadulterated richness and quality. This time, the collaboration will feature a renowned creator who has been involved since the very beginning, adding significance to this occasion as it coincides with their first birthday celebration after their wedding on Valentine’s Day.

As with previous series, the project again sees input from renowned chocolate architect Keita Koshimizu, Japan's representative for the World Chocolate Masters 2026. He has designed the new project, which surpasses the scale and complexity of the previous ones. The concept revolves around constructing a massive "super structure," promising to surpass the accomplishments of the castle and amusement park kits.

Koshimizu commented on the complexity of this third installment, stating, "The second series took a team of pastry chefs about two days to complete, while I believe that if I were to build the third series alone, it would take me more than a month." Recently, he received a shipment of over 200 kilograms of materials—well beyond the previous scale—excitably preparing for this monumental task. With the video release slated for February 13, excitement builds as fans await to discover which creator will tackle this enormous challenge and how it will all come together.

Additionally, Meiji has been proactive in sharing updates on this collaboration through their official social media accounts, especially on X (@chocodaisakusen). This platform will continue to reveal more about the collaboration.

Previous Editions of the Candy Building Series

To provide context on the series, let’s revisit the initial two projects:

Volume 1: Large Castle Kit

• - Name: Meiji's Dream Castle Kit
• - Limited Edition: Only 5 sets available
• - Size: Approximately 2 meters wide x 2 meters deep x just under 1 meter high
• - Contents: 16 boxes of materials.

Volume 2: Large Amusement Park Kit

• - Name: Create Your Dream Candy Land Kit
• - Estimated Price: ¥350,000 (before tax)
• - Limit: 5 sets
• - Total Weight: Over 110 kg

Expert Contributor

Keita Koshimizu, CEO of Chocolate Times, has been crucial in advising on both construction and design. His expertise has propelled the series into exciting new territories. Fans are encouraged to follow his journey on social media for behind-the-scenes updates.

Exciting Giveaway Campaign

In line with the 99th anniversary celebration of Pure Milk Chocolate, Meiji has also announced a giveaway campaign named "Timeless Milk Chocolate" beginning February 2, 2026. The prizes include collectible items representing different eras from the Taisho to Reiwa periods, designed with a milk chocolate motif, and will be available via a lucky draw based on purchases of Meiji products.

Participants can earn entries by submitting purchase receipts of Meiji chocolate products, with multiple entries accepted during the campaign duration. Prizes include nostalgic items such as pocket watches, music boxes, and more, creating an opportunity for fans to engage with Meiji’s rich history in a sweet way.

In conclusion, as the excitement builds for both the monumental anniversary of Pure Milk Chocolate and the latest Candy Building endeavor, followers of the brand can anticipate a wealth of creativity, fun, and deliciousness. Meiji continues to cherish its legacy while inviting fans to be part of its journey. Be sure to stay tuned for updates leading up to the big reveal!