#Japan #rebranding #Kashihara #Grand Mercure #Nara Kashihara

Celebrating Two Years of Cultural Legacy

Grand Mercure Nara Kashihara is set to celebrate the second anniversary of its rebranding on April 1, 2026. This urban resort hotel is located just a minute away from Kintetsu Kashihara Jingu-mae Station, and it serves as a convenient base for exploring historical sites in the Kashihara-Asuka area and the scenic Yoshino region, known for its cherry blossoms.

The hotel aims to visualize the rich historical and cultural resources of Kashihara as experiences that can be passed down to future generations. To kick off this initiative, a new lounge designed by Muji at Aeon Mall Kashihara will be opened for hotel guests, marking the first step in a broader project to enhance local partnerships and promote sustainable cultural experiences.

Addressing the Challenges of Cultural Preservation

Despite its historical significance as a pivotal location in Japan's founding, Kashihara has struggled to translate its charm into meaningful tourism and educational experiences for future generations. The region has a wealth of cultural capital but lacks the necessary leadership and conceptual clarity to maximize its potential.

In response, Grand Mercure Nara Kashihara is committed to not only preserving culture but also creating memorable experiences. The hotel seeks to build a thriving community by establishing a cycle of relationships that promotes interaction among visitors and locals alike.

Core Values of the New Initiative

The initiative at Grand Mercure Nara Kashihara positions the hotel as a starting point for experiencing local culture and passing it down to future generations. The core values that will guide this endeavor include:

1. Providing experiences that showcase regional culture.
2. Ensuring the spiritual inheritance of local culture for the next generation.
3. Expanding the reach of tourism and encouraging repeat visits.
4. Revitalizing religious culture through collaborations with local businesses, shrines, and temples.

Major Initiatives Ahead

Several exciting initiatives have been outlined:

1. Lounge Opening: The lounge on the 8th floor will feature a sustainable space designed by Muji, incorporating reused furniture to enhance guest satisfaction and align with ESG and sustainability standards.

2. Local Collaboration: By partnering with Muji, the hotel aims to embody the spirit of community engagement, aspiring to be a source of pride for Kashihara city and Nara Prefecture.

3. Local Discovery Programs: The hotel will launch year-round programs aimed at rediscovering and sharing local stories and traditions, creating experiences that families can enjoy for generations.

4. Enhancing Local Brand Value: Collaborations with Kashihara Jingu will offer opportunities to share authentic narratives and elevate the brand value of the region.

5. Culinary Heritage Events: Events will be organized to share the stories behind local ingredients, including participation from professional chefs and sake sommeliers.

6. Traditional Culture Experience Programs: The hotel will be positioned as a gateway to Nara’s traditional culture, offering genuine experiences with materials like wood and Washi paper.

Lounge Opening Details

• - Opening Date: April 1, 2026
• - Location: Grand Mercure Nara Kashihara Lounge
• - Hours: 3:00 PM - 6:00 PM / 9:00 PM - 11:00 PM
• - Cost: Complimentary for hotel guests (included in room rate)

Message from the General Manager

Yusuke Kitaguchi, the general manager of Grand Mercure Nara Kashihara, expresses gratitude to the local community while emphasizing the hotel's commitment to capturing and sharing the narratives deeply embedded in Kashihara’s history and culture. Through the opening of the Muji-designed lounge and local discovery programs, the hotel endeavors to visualize these experiences, allowing for a legacy that resonates across generations.

With the 70th anniversary of Kashihara city, the hotel aspires to continue to be a cultural hub that connects people and the community, ensuring every visitor shares in the pride of this unique locale.

All-Inclusive Experience

The hotel offers an all-inclusive stay package that covers buffet dinners, breakfasts, drinks in the lounge, hot springs, and various activities, allowing guests to immerse themselves in the region's natural and cultural treasures. Note that some drinks and activities may incur additional charges, and lunch is not provided.

Grand Mercure Nara Kashihara is not just a hotel; it’s a unique experience steeped in local history, ready to welcome travelers with warmth and hospitality.

For more information or reservations:

• - Location: 652-2 Kumecho, Kashihara City, Nara, Japan
• - Phone: 03-6627-4715 (Reservation Center)
• - Rates: Starting at 25,000 yen per night for two sharing (tax included)
• - Website: Grand Mercure Nara Kashihara