AstroTurf Appoints Shawn Deeds as Upper Northwest Region General Manager

AstroTurf Welcomes Shawn Deeds as General Manager for the Upper Northwest Region

AstroTurf®, a leader in the synthetic turf industry, has announced that Shawn Deeds has been appointed as the General Manager for the Upper Northwest Region. This key position involves overseeing business growth and enhancing customer support across several states including Washington, Oregon, Idaho, and Montana. Deeds brings with him over 30 years of rich experience in athletics operations and facility leadership, positioning him well to meet the high standards expected by AstroTurf's clients.

Deeds' illustrious career includes significant time spent at Washington State University Athletics, where he served as the Senior Associate Director of Athletics and oversaw the day-to-day management of athletic events and facility operations. His extensive knowledge of the collegiate sports landscape, notably as a former quarterback for Washington State, allows him to understand the intricacies of high-level athletic demands. Having joined WSU in 1991, Deeds earned varsity letters with memorable teams under Coach Mike Price. His journey paved the way for roles of increasing responsibility, including serving as Director of Football Operations from 1998 to 2011, where he managed a plethora of programmatic responsibilities such as travel arrangements, scheduling of events, budget oversight, and recruitment processes.

His tenure at Washington State proved pivotal, with Deeds taking on vital roles in program management and day-to-day operations within a Power Five athletic department. His solid relationships with elite coaching staffs and administration sharpened his perspective on what high-performance programs demand from their facilities. He became renowned for his operational discipline, focus on detail, and adeptness at helping programs operate efficiently, particularly in high-pressure environments. Beyond just the immediate game day requirements, he contributed to long-term strategic planning, enhancing facility usage, and ensuring athlete-first decision-making.

Reflecting on his new appointment, Deeds shared his commitment, stating, "As I step into this role, my priority is to serve our partners with the same level of preparation and accountability I experienced in collegiate athletics. The Upper Northwest boasts a proud sports culture with diverse facility needs, and I am excited to help our clients create surfaces that foster performance, durability, and long-term success."

Philip Snider, Chief Operating Officer of AstroTurf, recognized Deeds' extensive background as a tremendous asset to the organization. "Shawn has an insider's understanding of what high-level programs require because he has lived through it himself," stated Snider. "His wealth of experience in a Power Five athletic department, especially in football, offers him a unique point of view that resonates with our clientele. He brings a level of credibility, structure, and a collaborative spirit that aligns seamlessly with AstroTurf's core values."

In his new role, Deeds will be instrumental in directing the regional sales strategy, nurturing vendor relationships, and assisting clients in navigating complex decisions related to facilities within collegiate settings, municipal projects, and multi-field complexes. His leadership will bolster AstroTurf's dedication to combining technical expertise with extensive athletic experience, ensuring the company's continued commitment to delivering high-quality surfaces trusted by teams at every competitive level.

As AstroTurf aims to expand its influence in the market, Shawn Deeds' guidance in the Upper Northwest Region will be critical in maintaining and enhancing client relationships while exploring new opportunities for growth.

About AstroTurf®

AstroTurf® is renowned as the inventor of synthetic turf and stands as a global frontrunner in sports surfacing innovation. Trusted by professional sports teams, colleges, schools, and communities nationwide, AstroTurf is dedicated to providing cutting-edge systems grounded in decades of research, engineering excellence, and a commitment to athlete safety, playability, and sustainability. For more information, visit AstroTurf.com.