Haier TV Sets New Standard with First-Ever EU Accessibility Act Certification in Industry

Haier Achieves Groundbreaking Certification in TV Accessibility



In a remarkable advancement for inclusive technology, Haier, a globally recognized leader in household appliances, has recently achieved a monumental milestone by securing the European Accessibility Act (EAA) certificate. This certification is a first for the TV industry, and it signifies Haier's commitment to providing accessible solutions for all users, including those with disabilities. The honor was granted after a thorough evaluation conducted by DEKRA, an independent testing, inspection, and certification organization.

The certification covers an impressive range of Haier's smart LED TVs, including Mini-LED, OLED, and QLED models. This recognition comes at a crucial time, as the European Union is mandating more stringent accessibility requirements for products and services entering its market. As of 2025, the EAA stipulates that all ICT (Information and Communication Technology) products must meet specific accessibility standards, ensuring that the elderly and individuals with visual, auditory, and other impairments can interact with technology seamlessly and without barriers.

The Haier TVs certified under the EAA meet rigorous technical standards, enhancing accessibility across several critical areas. These include visual display options, subtitle capabilities, audio output features, menu navigation, and the usability of remote controls. For instance, the certification guarantees that individuals with hearing impairments can access sound information through captions, while those with visual impairments can have audio descriptions of on-screen content. Such features make Haier's TVs markedly inclusive, allowing for a more abundant viewing experience that bridges sensory gaps.

In discussing this landmark achievement, Junguang Liu, Vice President of Haier Smart Home and General Manager of Audio-Visual Business Unit, commented, "This certificate is a testament to Haier TV's enduring dedication to making technology accessible to everyone. We will keep pushing the boundaries to discover new ways in which technology can deliver greater equality, inclusivity, and happiness to every household." Liu's words echo Haier's commitment to innovation and user-centric designs that prioritize the needs of all consumers.

The assessment by DEKRA utilized established standards outlined in the EAA DIRECTIVE 2019/882/EU, including EN 301549 V3.2.1 and Draft EN 301 549 V4.1.1c, guiding companies toward compliance and effective design implementation. Haier has meticulously integrated technical elements such as millisecond-level voice command responsiveness, adaptive subtitle rendering, precise spatial audio positioning, and an intuitive user interface. Each of these components is indicative of Haier's serious investment in achieving equal access for all users.

Haier's new EAA certification not only sets a benchmark for the television industry but also reflects a broader trend of emphasizing accessibility and inclusivity in technology. As more companies are expected to align with similar standards, Haier is positioning itself as a leader in promoting accessibility, paving the way toward an inclusive future in consumer electronics.

As we move closer to 2025, ensuring a welcoming technology landscape will be essential, and Haier is at the forefront of this movement. With their innovative approach, Haier is not just catching up with the regulatory requirements, but is actively shaping the future of technology for everyone, regardless of their needs. This accolade represents a significant step towards a more inclusive era in the tech industry, reaffirming Haier's promise to prioritize all users in their design philosophy.

Topics Consumer Technology)

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