Samsung Wallet Integrates Splitit for Convenient In-Store Payments

Samsung has recently collaborated with Splitit to introduce an innovative feature within Samsung Wallet that allows users to make in-store installment payments. This integration enables consumers to pay for their purchases over time using their existing credit, effectively transforming the traditional shopping experience. As a significant upgrade, this marks the first instance where an installment payment solution is seamlessly built into the Samsung Wallet app, revolutionizing the way people pay.

Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, emphasized the importance of this feature for millions of Samsung Wallet users. He stated, "Now, with flexible payment solutions at countless locations, we're giving people more control of their finances." Users can enjoy the benefits of tracking their payments side by side with other important information stored within the app, such as credit cards and IDs.

The demand for flexible payment options is clear, especially when considering the results of the J.D. Power 2025 U.S. Buy Now, Pay Later Satisfaction Study. This study found that card-linked installment plans received higher customer satisfaction scores compared to traditional buy now, pay later (BNPL) offerings. Samsung Wallet now provides a platform where eligible users can efficiently break down their payments into manageable installments directly at the point of sale, using their smartphones.

Nandan Sheth, CEO of Splitit, mentioned that although in-store shopping still claims a large portion of U.S. consumer spending, installment payment options have primarily been relegated to e-commerce channels. He noted that this partnership with Samsung signifies a pivotal moment in the evolution of payment methods and customer experience. With the integration of Splitit's technology, in-store shoppers can effortlessly make installment payments directly from their devices, thereby enhancing transaction efficiency for merchants as well.

Key Benefits of Samsung Wallet Installment Payments

1. Use Existing Credit: Users can link an eligible Mastercard or Visa credit card without the need for new applications for credit lines.
2. No Credit Checks: Customers utilize their existing available credit, simplifying the payment process.
3. In-Store Convenience: The feature allows users to pay in installments for everyday purchases at the point of sale via Samsung Wallet.
4. Flexible Plans: Samsung Wallet presents various payment schedules to accommodate a wide range of financial capabilities and timeframes.

Starting July 25, 2025, Samsung Wallet’s installment payment feature will be accessible on Samsung Galaxy smartphones, including the new Galaxy Z Fold7 and Galaxy Z Flip7. Initially, this service will be available to residents in select states, including Colorado, Illinois, and Georgia, provided they have an eligible credit card.

About Splitit

Splitit is a leading global payment solution provider that empowers consumers to divide their purchases into monthly installments utilizing their existing credit lines. By facilitating easy payment methods over time, Splitit enhances merchants' conversion rates and boosts average order values. Currently, Splitit serves many top merchants in the e-commerce sector and is accepted by over 1,500 merchants across more than 30 countries.

The recent integration of Splitit into Samsung Wallet marks a significant advancement in payment technology, aligning with modern consumer desires for both convenience and flexibility. As this feature rolls out, it is set to change the landscape of in-store shopping, providing a smoother, more controlled shopping experience for users everywhere.