#United States #Oakland #NPCA #Yerba Madre #America the Beautiful Act

Yerba Madre's Bold Commitment to National Parks

Yerba Madre, a frontrunner in the yerba mate industry, announced an impressive initiative during Earth Month that aims to bolster America's national parks. With a generous donation of $100,000 to the National Parks Conservation Association (NPCA), the company is not only supporting the maintenance of these vital natural spaces but is also calling on Congress to pass the America the Beautiful Act. This legislation seeks to secure billions in funding to tackle significant issues such as deteriorating infrastructure and environmental challenges facing national parks and public lands.

A Call to Action

As concerns grow regarding federal funding for national parks, Yerba Madre is rallying its community to advocate for legislative action. Throughout April, supporters can leverage NPCA's action alerts to communicate with their elected officials, emphasizing the importance of preserving the nation's natural treasures. Tiernan Sittenfeld, the NPCA’s President and CEO, highlighted the importance of sustained funding, recounting how previous federal investments facilitated crucial repairs to park facilities—yet more maintenance is still desperately required.

Initiatives Beyond Financial Commitment

Yerba Madre's $100,000 pledge represents just the start of its Earth Month engagements. The brand is introducing its 'Drink a Yerba, Plant a Tree' initiative, where each can purchased will fund the planting of a native tree, with a goal to restore 50,000 trees. On Earth Day, the movement will reach a new height as they distribute 500,000 free cans across the nation through various retailer loyalty programs, marking a significant contribution to environmental sustainability and awareness.

Emily Kortlang, Yerba Madre's Chief Marketing Officer, emphasized the company's commitment to regenerative practices. As they celebrate Earth Month, Yerba Madre seeks to promote products that not only benefit consumers but also contribute positively to public lands. This initiative exemplifies how the brand integrates growth and community impact.

A Landmark for Regenerative Practices

The announcement also marks a significant milestone for Yerba Madre with the debut of the first Regenerative Organic Certified® (ROC) yerba mate can. This signifies an important step in the brand's sustainable journey, which began nearly three decades ago when it pioneered shade-grown yerba mate cultivation. By prioritizing this cultivation method, Yerba Madre champions biodiversity and ensures that small farming communities across South America thrive alongside environmental stewardship.

A Legacy of Restoration

Rocío Bermúdez-Pose, the Head of Impact at Yerba Madre and a recognized leader in climate action, asserts that the journey towards ecological restoration requires persistent dedication. With partnerships like the one with NPCA, the company not only focuses on restoring the Atlantic Forest—an area renowned for its biodiversity—but also commits to protecting public lands that are fundamental for future generations.

Founded in 1996, Yerba Madre has consistently advocated for the repair and recovery of the Atlantic Forest, known as one of the most diverse yet threatened ecosystems worldwide. By driving Regenerative Organic Certified® practices, the company has positioned itself as a leader in both environmental and social responsibility, with each ready-to-drink yerba mate can reinforcing its commitment to sustainability.

Encouraging Community Engagement

Yerba Madre encourages consumers to take part in this movement by learning more about the America the Beautiful Act and supporting NPCA's efforts. Engaging with local initiatives and products that prioritize regeneration can help protect vital ecosystems across the United States.

For anyone interested in showcasing their commitment to environmental preservation, there’s no better time than Earth Month to give back through purchasing yerba mate or participating in advocacy activities aimed at legislation like the America the Beautiful Act. To learn more about these initiatives, visit NPCA.org and YerbaMadre.com.