SAKE HUNDRED Debuts
2025-04-28 10:14:59

Japanese Sake Brand SAKE HUNDRED Debuts in Australia with Pairing Week Events

SAKE HUNDRED: Pioneering Japanese Sake in Australia



The Japanese sake brand, SAKE HUNDRED, officially made its debut in Australia, marking a significant milestone for its expansive mission to enrich lives through exceptional sake. Running under the management of Clear Company, based in Shibuya, Tokyo, SAKE HUNDRED hosted its inaugural Pairing Week from March 26th to 30th, 2025, across three esteemed restaurants in Sydney and Melbourne.

With a delightful assembly of 83 attendees, the event embraced the deep-rooted cultural appreciation for sake and Australian cuisine. Through partnerships with nine local restaurants and liquor retailers, SAKE HUNDRED showcased its premium offerings, creating a vibrant atmosphere that fostered new business opportunities and shared experiences.

A New Chapter for Sake in Australia



Australia stands as the world's eighth-largest destination for Japanese sake exports, with impressive growth seen over the past 15 years—the export value has amplified by 4.4 times. Its reputation as a wine-loving nation, with a per capita consumption ranking seventh globally, provided a fitting backdrop for SAKE HUNDRED's strategic expansion into the market. Notably, Australians consume sake with the same appreciation as they do wine, facilitating a ready audience for this new premium offer.

Recognizing the potential for growth in this market, SAKE HUNDRED's Pairing Week was meticulously planned to feature exquisite pairings of high-end sake with local delicacies.

Celebrated Venues and Unique Experiences



The spotlight of SAKE HUNDRED's Pairing Week shone brightly on three premier venues:
  • - Sydney Common – a historically acclaimed restaurant that holds a prestigious hat from the Good Food Guide, showcasing a live tuna cutting event that captivated visitors.
  • - Five – another notable dining destination in Sydney, reinforcing the celebration of culinary excellence.
  • - Yugen – a celebrated venue in Melbourne, adding depth to the pairing experiences.

Each restaurant curated a selection of SAKE HUNDRED’s flagship products: the BYAKKO BESPOKE, NIKO, and sparkling sake HAKUSO, allowing guests to truly savor the intricate flavors and aromas that distinguished each bottle.

Statements from attendees reflected a profound appreciation for the quality and presentation of the events, praising the well-balanced flavors of the sake and their exquisite compatibility with the dishes served.

One guest remarked, _“The event radiated a high-quality exclusive atmosphere. The balance of flavors in NIKO was exceptional.”_
Another added, _“I found the smooth flavor of HAKUSO perfect for a leisurely evening refreshment at home.”_

Promising Future Ahead



The participation of industry insiders—including restaurant professionals, liquor retailers, media personnel, and even the Japanese consuls in Melbourne and Sydney—augurs well for SAKE HUNDRED's ambitions in Australia. The enthusiasm around immediate orders from participating distributors indicated a warm reception and readiness for deeper market penetration.

By nurturing the culture around enjoying sake, SAKE HUNDRED aims to conduct further pairing events and expand its reach into retail markets, ultimately elevating the Japanese sake experience.

SAKE HUNDRED’s Product Line


  • - BYAKKO BESPOKE: This flagship sake embodies a meticulous brewing process, utilizing elite rice varieties, achieving an exquisite balance of taste that complements food perfectly.
- Producer: Tachinokawa Brewery, Yamagata
- Volume: 720ml
- Price: ¥27,500 (tax excluded)

  • - NIKO: A second-generation offering bringing unique aromas and refreshing flavors, ideal for social gatherings and everyday experiences.
- Producer: Shirataki Sake Brewery, Niigata
- Volume: 720ml
- Price: ¥9,900 (tax included)

  • - HAKUSO: This sparkling sake features delicate bubbles and a sweet, pure flavor profile, enhancing any gathering.
- Producer: Kawazu Sake Brewery, Kumamoto
- Volume: 720ml
- Price: ¥30,800 (tax excluded)

SAKE HUNDRED's commitment to enhancing lives through premium sake reflects their mission to connect global hearts. As they continue their journey of exporting exceptional sake, they are fervently building a vibrant culture around the enjoyment of Japanese beverages in Australia.

For the latest updates and exclusive products, interested individuals are encouraged to enroll in their membership program, providing access to exciting offerings.

Company Overview


  • - Name: Clear Company
  • - Location: Shibuya, Tokyo, Japan
  • - Founded: February 7, 2013
  • - CEO: Ryushi Ikoma
  • - Capital: ¥100 million

For more information about SAKE HUNDRED, visit their official website at SAKE HUNDRED.


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Topics Consumer Products & Retail)

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