#Paris #France #Proya Cosmetics #Timage #OffRelax

Proya Cosmetics Unveils Vision for Tomorrow's Beauty at Cosmetic 360

Proya Cosmetics, a prominent name in the Chinese cosmetics industry, has taken part in the 11th edition of Cosmetic 360 held at the prestigious Carrousel du Louvre in Paris. Staying true to the event's theme of 'Predictions', the company presented its innovative strategies, unveiled recent scientific discoveries, and shared its vision of the future of beauty, contributing to the discussions on next-generation cosmetics.

This year, Proya highlighted its impressive deployment of artificial intelligence across its entire value chain. This technology enhances consumer behavior analysis, product research and development, manufacturing processes, and marketing efforts. By tailoring these innovations specifically for the beauty sector, Proya has established itself as a trailblazer in the application of AI within the Chinese cosmetics landscape.

Mr. Juncheng HOU, the Founder and President of Proya Cosmetics, remarked, "We are honored to share our company’s journey, commitment, and investments aimed at shaping the future of global cosmetics. Innovation is at the core of our endeavors, and Cosmetic 360 provides us with a valuable opportunity to connect and engage with the international community. This year's theme, 'Predictions', aligns perfectly with our ambition to anticipate and adapt to future beauty expectations."

Showcasing Cutting-Edge Products

Within Proya’s diverse portfolio of nine brands, three leading names - PROYA, Timage, and OffRelax - stood out. These brands embody the company's commitment to excellence and sustainability, critical pillars in its mission to innovate and redefine the cosmetics industry.

• - PROYA focuses on scientific anti-aging power, presenting its Advanced Nutrient Firming Essence 3.0. This product features Cyclopeptide-161, a patented ingredient recognized as the first cyclic peptide approved by China’s NMPA. Clinically validated by SGS, this innovative formula visibly improves eight types of wrinkles within just four weeks and significantly reduces forehead wrinkles by approximately 58.59%. The product claims to offer maximum anti-aging efficacy with optimal skin tolerance; a repeated epicutaneous test over 120 hours showed a 72% decrease in irritation potential, with all participants confirming its gentle nature.

• - Timage brings professional-grade makeup to users with its Radiant Cloud Cushion Foundation and Concealer. This cleverly designed dual-compartment product features a fine powder cushion for an ethereal finish and an integrated concealer layer. Unique to this formula is revolutionary magnetic adhesion powder, which enhances the complexion to a flawless porcelain finish while providing targeted hydration to dry areas via patented encapsulated hyaluronic acid. This solution is adept at mattifying oily zones, catering to all skin types.

• - OffRelax ushers in a new era for scalp health with its groundbreaking anti-dandruff range. Utilizing two unprecedented technologies, the world's first Magnetic Dandruff Cleaning Technology (Poly-AD) and the exclusive Microecological Regulation Technology (AM-124), this line effectively targets and neutralizes Malassezia, the fungus associated with dandruff, without irritating the scalp. Clinical studies from the Shanghai Skin Diseases Hospital confirm a marked reduction in dandruff, maintaining results two weeks after treatment cessation.

Proya Cosmetics prioritizes collaboration with esteemed academic partners, hospitals, and renowned research institutes, particularly in the realm of AI technology. The company has teamed up with a pioneering entity that is transforming cosmetic R&D and personalized care through molecular-level predictive AI technology. By leveraging this AI-driven SaaS platform, Proya merges vast data resources with artificial intelligence to accelerate ingredient testing during the exploratory phase, optimize formulation development, and enhance both precision and success rates in product innovation.

Dr. Sun Peiwen, Director of R&D and Innovation at Proya Cosmetics, shared insights into her team’s exploratory work and predictive findings, showcasing revolutionary ingredient synergies facilitated by AI.

Conclusion

Founded in 2003, Proya Cosmetics has rapidly risen to become a market leader in China, offering an extensive array of highly effective beauty and skincare products. Their brand portfolio includes notable names such as PROYA, Timage, OffRelax, along with others like HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA. Through innovation and commitment, Proya continues to shape the landscape of cosmetics, ensuring a forward-thinking approach that anticipates consumer needs.

For more information about Proya Cosmetics, visit Proya Group.