New Sweet Treats: CAFE SWEETS Collection Launch at Sesame Street Market

Discover the New CAFE SWEETS Collection at Sesame Street Market

On September 4th, Sesame Street Market began its much-anticipated launch of the second installment in their popular café-themed merchandise series, titled "CAFE SWEETS." Run by Mash Style Lab and located in Tokyo, this unique store has become an official hub for Sesame Street merchandise, showcasing a range of products including snacks, drinks, and workshops.

CAFE SWEETS Concept

This delightful collection draws inspiration from the sweet treats offered at Sesame Street Market's own café. Following the success of the first installment featuring character donuts, the new collection introduces American waffles shaped like beloved characters Elmo and Cookie Monster. Characterized by retro, café-style prints reminiscent of classic American diner posters, this range includes a variety of apparel such as long-sleeved T-shirts and hoodies, as well as cute accessories like pouches and charms.

Notably vibrant and impressive in design, each item in the collection reflects the joy and aesthetic of the sweets themselves, inviting fans to enjoy a good time with the lovable characters from Sesame Street.

Featured Products

Here’s a look at some standout items available in the CAFE SWEETS collection:

- American Diner Mug (Blue and Red) - Priced at ¥3,960

This charming mug, with its thick and sturdy design, captures the essence of a classic American diner. It features Elmo and Cookie Monster’s beloved phrases—"Elmo Loves You!" and "Home is Cookie"—along with prints of the characters on the bottom. Perfect for both dining and as an interior decoration piece, it’s a must-have accessory for fans.

- SWEETS Shoulder Bag (Ivory and Navy) - Priced at ¥3,850

This playful shoulder bag showcases prints of the famed character donuts and the American waffles of Elmo and Cookie Monster. Crafted from durable canvas and featuring a spacious design, it’s ideal for everyday use and adds a pop of color to any outfit. Plus, the extended strap makes it easy to carry over a range of clothing.

- SWEETS Pouch (Navy and Ivory) - Priced at ¥2,970

This square-shaped pouch, adorned with prints of character donuts and American waffles, is not only cute but also functional. Made of sturdy canvas material, it serves well for storing cosmetics, gadgets, or small items, and fits perfectly as a bag-in-bag solution.

- WAFFLE Long-sleeve T-shirt (Beige and White) - Priced at ¥7,480

Featuring a bold waffle motif on the back and the brand logo on the front, this stylish shirt is made from comfortable cotton and comes in two versatile colors. It can be easily paired with anything, making it great for family matching outfits.

- SWEETS Hoodie (White and Navy) - Priced at ¥9,790

This eye-catching hoodie showcases a fun print of American waffles and character donuts, making it the star of any outfit. Designed for comfort with a relaxed fit for unisex styling, it’s perfect for cooler days.

Additionally, there are exciting items like rubber magnets, postcards, and stickers featuring character sweets for fans to enjoy daily or as gifts.

Availability

Products can be purchased starting September 4th, both in-store at selected locations in Ikebukuro Sunshine City and Toyosu as well as through the official online store beginning at noon on the same date. This collection promises delightful moments filled with joy as fans enjoy these products alongside their favorite Sesame Street characters.

For fans interested in learning more about the Sesame Street Market or the new CAFE SWEETS collection, visit the official online store here.

About Sesame Street

Sesame Street, a pioneering children's educational program since 1969, has captured the hearts of viewers across the globe. Through rich, engaging content featuring beloved characters like Elmo and Cookie Monster, the show promotes literacy, social skills, and cultural awareness. It has set a standard for quality children's programming worldwide, continuing to innovate with every season.

About Mash Style Lab

Mash Style Lab operates with a mission to bring happiness to people through creativity across various sectors, including fashion and food. Established in 1998, it has grown into a leading force in retail and lifestyle, responsible for iconic brands like SNIDEL and gelato pique, spreading joy and individualized fashion throughout Japan and beyond.