#Japan #Shinjuku #men's skincare #Isetan Shinjuku #LAB SERIES

LAB SERIES Pop-Up Event

LAB SERIES, a leading brand in men’s skincare, is excited to announce a one-week pop-up event at the prestigious Isetan Shinjuku store, specifically in the Men's Cosmetics section. This highly anticipated event will take place from July 30 to August 5, 2025, and promises to highlight products that cater specifically to male skincare needs, using innovative technology to help achieve optimal skin health.

As a brand renowned for its commitment to quality and efficacy, LAB SERIES has garnered a loyal following among men seeking effective skincare solutions. The event will showcase a variety of products that address common male skin concerns, emphasizing convenience and results.

Event Details

• - Location: Isetan Shinjuku Store, Men's Cosmetics Section
• - Dates: July 30 (Wednesday) to August 5 (Tuesday), 2025
• - Hours: Open during Isetan Shinjuku Men's Pavilion operating hours

Visitors can expect to find an extensive range of LAB SERIES products, including their best-selling Max LS series. Among the highlights will be the newly launched Clear LS series, which had its exclusive pre-sale at the same location on March 5, 2025.

Featured Products

1. Max LS Cream (50mL) - Priced at ¥16,940, this anti-aging cream works to refine the skin for a smoother, healthier appearance.

2. Max LS Water Lotion N (200mL) - Available for ¥10,560, this lotion is formulated with the highest concentration of niacinamide *1, providing essential moisturizing benefits while promoting a vital skin tone.

3. Daily Water Lotion N (200mL) - At a price of ¥5,500, this hydrating lotion helps to maintain skin's moisture balance.

4. Daily EZ Face Lotion N (50mL) - This gel emulsion, retailing for ¥8,470, addresses age-related dryness for a well-hydrated and healthy skin look.

5. All-in-One Multi-Action Face Wash (100mL) - A cleansing scrub available for ¥4,400, that effectively cleanses while providing a rich lather.

Special Talk Show Event

During the pop-up, customers spending over ¥11,000 on LAB SERIES products will have a chance to attend an exclusive talk show featuring models from MEN’S NON-NO. Two prominent figures from the modeling world, Daisuke Nakagawa and Rintaro Hinotsu, will share insights into skincare and their personal experiences. They are both winners of the MEN’S NON-NO model audition, making their presence at the event even more exciting.

• - Event Date: August 30 (Saturday), 2025, with two sessions at 2 PM and 4 PM.
• - Location: A secret location in Tokyo, details will be shared with selected attendees.

How to Participate

To secure your chance to win tickets to this coveted talk show:

• - Purchase Period: From July 30 (Wednesday) 10 AM until August 5 (Tuesday) 8 PM.
• - Eligibility: Spend over ¥11,000 on LAB SERIES products at the Isetan Shinjuku store or via the digital catalog during the promotional period.

Note: Purchases made through ISETAN BEAUTY online are not eligible. Cancellations will not be accepted, and participants can only enter once. Any fraudulent activities may lead to disqualification from this promotion.

Join us to experience the best in men’s skincare and engage with industry experts at this unique pop-up event hosted by LAB SERIES!