#Japan #Kamakura #Kayac #app downloads #Hyper-Casual

Kayac's Dominance in Global App Market

In a remarkable achievement, Kayac Inc. has clinched the title of the top Japanese company in app downloads in 2025, as reported by the U.S. mobile app data platform, AppMagic. This marks the fifth consecutive year in which Kayac has dominated the app download rankings, solidifying its status as a leader in the industry. Additionally, its hyper-casual games secured the ninth position globally for annual downloads.

The Rise of Hyper-Casual Games

Hyper-casual games are designed for simplicity, offering easy controls and quick gameplay experiences on smartphones. By effectively utilizing advertising for both user acquisition and revenue generation, these games provide an accessible and free option for players. One distinctive characteristic of Kayac's development process is their approach to testing. Before fully committing to the development of a game, they initiate an advertising campaign during the testing phase to gauge download numbers and player retention rates. Only titles that meet specific criteria continue on to the full development and release stage, which highlights the importance of speed in producing high-quality test iterations.

Leveraging AI for Rapid Development

Kayac is at the forefront of integrating cutting-edge technology into game development. By actively incorporating generative AI, they empower not only engineers but also planners and designers to take charge of game development from conception to implementation. This collaborative environment proved highly effective during their annual "New Year's Project 2026," where a team of just four members managed to create nine hyper-casual games themed around traditional Japanese New Year's cuisine, the osechi, in a mere five hours.

Creating Engaging Experiences

The hyper-casual team at Kayac embodies the motto, "Creating Fun Games." Their strength lies in the ability to manage the entire development process—from ideation to promotion—internally. This strategic independence allows them to remain agile and innovative while ensuring the games resonate with their global audience. Their commitment to producing entertaining content for players is unwavering, and they continue to strive towards enriching players' lives through engaging gaming experiences.

About Kayac Inc.

Founded on January 21, 2005, Kayac Inc. has built a reputation for its creative thinking and technical capabilities. The company excels in developing game apps, advertising, and web design, alongside exploring community currencies and promoting migration and relationship-building within society. Their business philosophy centers around increasing the number of creators, with 90% of their workforce comprising designers and programmers. This diversity is reflected in their unique business management systems.

Located at 11-8 Onarimachi, Kamakura, Kanagawa, Kayac continues to innovate at the intersection of technology and creativity, ensuring they provide new experiences that captivate users worldwide. For more information, visit Kayac's official website.