#Japan #Shinjuku #Insurance Review #Wedding CM #3704 Proposals

New Web Commercial: A Wedding Extravaganza

Insurance Review Company (Hoken Minaoshi Honpo) has released its latest web commercial set at a wedding, titled “3704th Proposal: Wedding Edition.” Scheduled for release on January 16, 2026, the new episode marks the third installment in a popular CM series that evokes a sense of the early Heisei period in Japan. This segment continues the story from earlier installments—the “Proposal” and “Wedding Greetings” episodes—culminating in a chaotic wedding ceremony where unexpected events unfold.

The commercial features a groom, played by Hirotatsu Terabayashi, and a bride, portrayed by Shiori. Just as the couple pledges their love, an intruder, played by Hiroto Miyuraku, suddenly interrupts, bringing a wave of surprise and excitement to the gathering. What revelations will this unexpected guest bring? This storyline encourages audiences to contemplate the unforeseen events life may throw at us, particularly during significant milestones.

CM Overview

• - Title: 3704th Proposal: Wedding Edition (15 sec, 30 sec)
• - Release Date: January 16, 2026
• - Cast: Hirotatsu Terabayashi (Groom), Shiori (Bride), Hiroto Miyuraku (Intruder), Julian (Priest)
• - Video URL: Watch Here
• - Distribution: Web / Store
• - Filming Collaboration: Small Wedding Tokyo, Odaiba Chapel
• - Storyboard Available for 30-sec Version

To celebrate the new release, Insurance Review Company has launched a retro-themed special page on its service site, showcasing a character relationship chart that reveals the cast's names for the first time. Viewers will also find engaging comparisons between historical and contemporary insurance options, aligning seamlessly with the world crafted by “3704th Proposal.”

Series Background

The series as a whole meticulously reflects the styling and essence of the early Heisei period, with its title cleverly intertwining the idea of “3704th Proposal” (a nod to a wildly popular drama from that era) and the Japanese word for insurance review. Riding the wave of the current Heisei retro trend, the project aims to resonate particularly with younger audiences, provoking thoughts on whether one's insurance plan from the past still holds in today’s context.

The full versions of previous episodes have been met with remarkable success, with over 10.3 million views for the initial release in August 2025 and more than 3 million views for the December sequel, showcasing the series' growing popularity.

• - Proposal Episode
• - Wedding Greetings Episode

About Insurance Review Company

Founded in 2020, Insurance Review Company operates as an insurance consultation shop with approximately 350 locations nationwide. They carry products from over 40 different insurance companies, offering customers the flexibility of face-to-face consultations, online support, home visits, and phone consultations—all at no charge. With the vision of becoming a “Life Support Platform” in the 100 Years Life Era, they aspire to enhance the quality of life for individuals, alleviating concerns through comprehensive product offerings, including mortgage services and caregiving consultations.

Company Overview

Insurance Review Company Group

• - Representative: Group CEO Tomoki Usui
• - Headquarters: 5-17-18 Shinjuku, Shinjuku City, Tokyo
• - Established: May 18, 2022
• - Capital: 500 million yen
• - Employee Count: 2,218 (consolidated) / 154 (individual) as of January 2025
• - Business: Insurance agency-related business
• - Corporate Site: Corporate Website

Insurance Review Company Details

• - Representative: President Takuma Toyama
• - Headquarters: 5-17-18 Shinjuku, Shinjuku City, Tokyo
• - Established: December 4, 2020
• - Capital: 100 million yen
• - Employee Count: 1,555 (as of January 2025)
• - Business Focus: Insurance agency operations, banking agency business
• - Corporate Site: Insurance Review Shop
• - Service Site: Hoken Minaoshi