Stellar Tech Strengthens European Presence with IROIN® Acquisition, Solidifies Influencer Marketing Leadership

Stellar Tech Expands Its Reach in Europe with Acquisition of IROIN®

Stellar Tech, a trailblazer in influencer marketing technology, has announced a significant expansion in Europe through the acquisition of IROIN®, a leading influencer marketing suite based in Germany. This move is set to enhance Stellar Tech's product offerings and accelerate its growth in the DACH region—an acronym that encompasses Germany, Austria, and Switzerland—as well as throughout Europe. Following its prior acquisition of Influo (now known as Creatorz) in June 2024, this strategic step reinforces Stellar Tech's commitment to becoming a dominant player in the European influencer marketing landscape.

A Leader in Influencer Marketing

IROIN® has established itself as a market leader, offering advanced solutions to hundreds of agencies and brands for managing their influencer relationships and tracking campaign performances. The company has successfully collaborated with prominent brands such as Spotify, Porsche, and Serviceplan, helping them execute impactful influencer campaigns with a reputation built on its user-friendly interface and strong analytical capabilities. Recognized for fostering authentic connections between brands and creators, IROIN® has earned a stellar reputation across the DACH region.

Founded by Cathy Pill and Sarah Levin Weinberg, Stellar Tech has emerged as a trusted name in influencer marketing, providing a suite of advanced, AI-powered tools designed to optimize marketing campaigns across 30 countries. Known for its impressive performance and insightful ROI analyses, the Stellar platform helps marketers generate insights that set new industry standards for innovation.

Strategic Synergy and Growth

The integration of IROIN®'s innovative technology into Stellar Tech's offerings is expected to significantly boost the company's ability to provide scalable and effective influencer marketing solutions to clients across Europe. “We are excited to welcome IROIN® into the Stellar family,” said Cathy Pill, CEO of Stellar Tech. “The IROIN® team has created an extraordinary platform that complements our existing solutions perfectly. This acquisition is a crucial step in our ambitious plan to become the unparalleled European leader in influencer marketing technology.” Pill emphasized that this acquisition not only expands Stellar Tech's geographical markets but also brings together the best minds and technologies from across Europe, aiming to develop a product that surpasses all others on the market.

New Leadership and Future Vision

As part of this acquisition, the leadership of IROIN® will transition to Stellar Tech. Mathis Betz, the former CEO of IROIN®, will take on the role of Chief Commercial Officer (CCO) at Stellar Tech, while André Kilz, the former CTO, will serve as the Chief Product Officer (CPO). Their expertise and vision are expected to be pivotal as the company continues to scale and enhance its product offerings. Both entities share a united vision for the future of influencer technology, with a growing emphasis on AI to unlock new opportunities and drive industry innovation.

“Joining forces with Stellar Tech represents an exciting new chapter for IROIN®,” stated Mathis Betz. “Our companies not only share a vision for the future of influencer marketing, but also a deep commitment to trust, innovation, and excellence. By combining our strengths in the DACH market with Stellar's broader European presence, we are creating a genuine European powerhouse that will provide even greater value to our clients and partners.”

While IROIN® and Stellar Tech will operate as separate products for the time being, plans are in place for a future integration aimed at creating the most robust influencer marketing platform in the European market.

About Stellar Tech

Founded by industry veterans Cathy Pill and Sarah Levin Weinberg, Stellar Tech specializes in influencer marketing, offering cutting-edge technological solutions to optimize collaborations between brands and content creators. With its headquarters in Brussels and Paris, Stellar Tech is known for its commitment to innovation and global market leadership, notably in France, Belgium, the Netherlands, Switzerland, Italy, and the United Kingdom. The company runs two core platforms: Stellar, a powerful influencer-marketing tool boasting deep analytical capabilities, and Creatorz, a marketplace for nano and micro influencers. Stellar Tech's mission is to democratize influencer marketing, making it accessible for businesses of all sizes across various industries.

Backed by significant investment from key industry leaders, including Jane Murphy, founder of EDPO, and Cédric Pierrard, chairman of Stellar Tech, this acquisition will empower Stellar Tech to further its European expansion, innovate product offerings, and scale operations—bolstering its position as an emerging leader in the influencer marketing technology space.

About IROIN®

IROIN®, restructured under the leadership of Michael Schierhold and managed by Mathis Betz and André Kilz, has emerged as a top influencer marketing suite in Germany. The company has made a name for itself as a reliable partner for brands and agencies across the DACH region, helping them unlock their full potential through effective partnerships and outstanding results. Renowned for its commitment to family values, quality, respect, empathy, and care, IROIN® has built a solid reputation for excellence and innovation within the influencer marketing arena. Hundreds of notable brands in Germany, Austria, and Switzerland rely on IROIN® for their influencer campaigns, proving its effectiveness in crafting exceptional campaigns that resonate with audiences.