#Japan #Shinjuku #Mala Soup #Ouchi de Maratan #Suruga no Yu

Introduction of 'Ouchi de Maratan' at Suruga no Yu Sakaguchi

The renowned natural hot spring, Suruga no Yu Sakaguchi, has recently launched a fresh and exciting culinary venture with the introduction of 'Ouchi de Maratan,' authentic Japanese Mala soup. This launch marks an important milestone in promoting both healthy eating habits and sustainability by reducing food waste through the enjoyment of this traditional dish.

About the Company

Ouchi de Maratan Corporation, a subsidiary of Nexter Inc., has recently commenced their B2B initiatives with this delicious mala soup offer as a fresh addition to a thriving food distribution business that aims to partner with local retail and bathhouse establishments. Based in Shinjuku, Tokyo, this initiative is spearheaded by Co-Representatives Yuya Saito and Yuki Hosoda of Ouchi de Maratan Corporation, building on the experience of the flagship store in Shin-Okubo, Tokyo. Their vision is to establish Japanese-style mala soup as a new traditional Japanese delicacy, enriching the food culture with health and sustainability at the forefront.

Celebrating Japanese Culinary Heritage

The restaurant's vision, "To establish Japanese-style mala soup as a new tradition of the Reiwa era," embodies the company's commitment to integrating the essence of Japanese cuisine with the rich legacy of mala soup. The mission underlines a strong belief in mala soup as a pillar of Japanese food culture, striving to remain a healthy dining choice for generations.

Special Features of ‘Ouchi de Maratan’

At Suruga no Yu, the mala soup is not just another dish but a new culinary experience designed for health-conscious diners. The dish offers a variety of spiciness levels, including mild, medium, and spicy offerings, served with mini rice at a price of ¥1,485 (including tax). This unique offering combines the inherent benefits of medicinal herbs traditionally used in Chinese cuisine, ensuring a delightful and balanced meal.

Enhancing Quality of Life with Health Benefits

The soup is made with a focus on 'Ishoku Dogen'- the philosophy that food and medicine share a common origin. Incorporating over thirty spices, this mala soup not only tantalizes the taste buds but also provides numerous health benefits, enhancing warmth and digestion while contributing to overall well-being. The gluten-free vermicelli adds to the healthy appeal, making it an excellent choice for individuals on certain dietary plans.

Commitment to Sustainability

Ouchi de Maratan Corporation emphasizes sustainability by promoting the use of local resources in their culinary approach. Each component of the mala soup, from the domestic chicken to the yuzu from Tokushima and the traditional miso from Aichi, embraces local flavors and supports local farmers. The company is dedicated to minimizing food waste by providing innovative ideas such as using leftover vegetables and meats from customers' fridges in the soup.

The Rise of 'Samai': A New Dining Culture

With the burgeoning trend of 'Samai,' the practice of enjoying meals before or after sauna sessions, this mala soup aligns perfectly to offer a healthy dining alternative. By retaining vital nutrients typically lost in perspiration, this soup can help replenish mineral levels and promote overall wellness, merging culinary richness with health awareness.

Future Prospects and Marketing Support

Through strategic partnerships and a dedicated ambassador program boasting over 200 influencers, Ouchi de Maratan plans to spread awareness of their products across various bathhouses and restaurants in Japan, raising interest in the unique flavors while promoting a community-focused approach to dining. As part of their B2B efforts, they aim to support local businesses with effective marketing strategies, creating a symbiotic relationship that benefits all involved.

Conclusion

With the launch of 'Ouchi de Maratan' at Suruga no Yu, patrons can now indulge in a flavorful yukihana while also contributing to a healthier lifestyle. It signifies the perfect blend of tradition, health, and sustainability. Dive into the world of authentic Japanese mala soup and be a part of this culinary revolution, all while enjoying the soothing ambiance of one of Japan's cherished hot springs! Discover more about this venture at Ouchi de Maratan's website and plan your visit to Suruga no Yu to experience this delightful new offering firsthand.