#United States #Miami #GROHE SPA #World Architecture Festival #Wellness Through Water

GROHE SPA's Landmark Debut at the World Architecture Festival in Miami

GROHE, a leading name in bathroom and kitchen solutions, is set to reveal its luxury sub-brand, GROHE SPA, during the highly anticipated World Architecture Festival (WAF) in Miami. This marks the festival's first occurrence in the United States, drawing attention from architects, designers, and enthusiasts from around the globe eager to explore innovative concepts in wellness and architecture.

A New Era of Wellness Through Design

The intersection of architecture, design, and wellness is at the heart of GROHE SPA’s mission. Karl Lennon, Leader of GROHE SPA at LIXIL International, emphasizes the brand's philosophy that water possesses transformative properties that enhance daily rituals and restore balance. The unveiling of GROHE SPA at WAF is a strategic move that positions the brand within a vibrant community committed to pioneering design that shifts paradigms regarding well-being.

Paul Finch, WAF's Program Director, expresses excitement over hosting the event in Miami Beach, saying it embodies a long-standing ambition to bring the festival to the American audience. This year’s gathering promises to be more than just a showcase, aiming to spark increased interest in architecture across North and South America.

Experience the GROHE SPA Installation

At WAF, GROHE SPA will feature an immersive installation that encourages visitors to rethink how wellness can be integrated into architectural spaces. This installation will serve as a peaceful escape, illustrating how bathrooms can be transformed into sanctuaries that promote relaxation and rejuvenation through thoughtful design and water features.

Key Highlights of GROHE SPA

During the festival, GROHE SPA will present a special preview that embodies the brand's commitment to 'Wellness Through Water.' The following highlights showcase what design professionals can look forward to:

• - Atrio Private Collection: This collection offers unparalleled customization, allowing designers to choose from a range of exclusive finishes and materials for a truly unique faucet experience.
• - Allure Gravity: A seamless blend of precision engineering and minimalistic styling, showcasing bold and innovative designs that defy architectural norms.
• - AquaTiles: An advancement in architectural design, this technology integrates water controls directly into the tiled surface, achieving a clean and aesthetically pleasing look.

Each of these innovations underscores GROHE’s central mission to deliver 'Pure Joy of Water' while setting the stage for the upcoming comprehensive launch of GROHE SPA in late 2026.

A Conversation of Design and Water

The presence of GROHE at WAF is pivotal, not just as a brand, but as an advocate for sustainable and people-centered design practices. Since its inception as a founding sponsor in 2008, GROHE has continuously promoted design that fosters wellness and elevates the everyday experience through beauty and purpose. This year, the company will showcase GROHE Blue, which provides filtered, chilled, and sparkling water from kitchen faucets, contributing to a health-conscious kitchen environment.

In collaboration with INAX, a Japanese tile brand known for its craftsmanship, GROHE will also highlight collections that resonate with the principles of wellness-driven architecture, demonstrating a commitment to aligning with top-notch design and functionality.

Celebrating Innovation: The GROHE Water Research Prize

At the very core of GROHE's collaboration with WAF lies the GROHE Water Research Prize, which highlights revolutionary architectural research that tackles pressing global water issues. This year, the award recognizes the project 'Waterspaces' led by Diego Rivero Borrell, innovatively addressing water scarcity in Mexico City through community-designed systems that capture and purify rainwater.

Nik Bafana, Leader of GROHE in LIXIL Americas, mirrors this sentiment, stating that water represents both a vital resource and a human right. The annual awards serve to honor visionary ideas that merge creativity and technology for meaningful change.

Event Details

The GROHE booth at the Miami Convention Center will host a press hour on November 12 from 9:30 AM to 10:30 AM, where further insights into GROHE SPA and its innovative approach to wellness and architecture will be shared.

GROHE is dedicated to enhancing bathroom experiences through extraordinary technology and design, standing firm in its commitment to sustainability and excellence. With an impressive tally of over 680 design awards, GROHE continues to be at the forefront of the industry, championing innovations that prioritize the health of both people and the planet.

GROHE is a member of LIXIL, a leading global provider of housing and building products. The ultimate goal remains clear: to enrich lives through water, guided by a sustainable ethos.