#Japan #Live Streaming #Shibuya #SCOP #Giken

'SCOP': A New Era of Live Streaming Advertising

In a significant move for the advertising landscape, Giken Technology Research Lab has officially launched the beta version of their innovative live streaming advertisement service, "SCOP," as of August 20, 2025. This service promises to integrate emotional connectivity with a robust framework, addressing the dynamic world of live streaming that has become deeply ingrained in modern entertainment and marketing.

The Rise of Live Streaming Advertising

The live streaming market for gaming content has seen astronomical growth, with total viewing time in Japan reaching a staggering 13 billion minutes per month—a threefold increase over the last four years. This medium, predominantly popular among younger demographics, has cultivated an interactive environment characterized by real-time engagement and heightened emotional investment from both streamers and audiences.

However, as companies increasingly leverage streamers for marketing and advertising campaigns, a concerning trend has emerged: an excessive focus on easily quantifiable metrics like followers and concurrent viewers. This focus often results in mega campaigns gravitating towards a select few prominent streamers, leaving many talented creators feeling overlooked and disenfranchised.

Addressing Mismatched Expectations

The phenomena known as "advertising unrequited love" arise when there is a disconnect between the intent of companies and the content of streamers. Furthermore, many aspiring streamers have succumbed to a mindset of "disempowerment," believing that ad opportunities are not meant for them. SCOP aims to rectify these issues by offering a more inclusive platform for all creators.

A Next-Gen Advertising Approach: Passion Meets Cost-Efficiency

SCOP addresses the challenges of advertising concentration and mismatched expectations by introducing a systematic approach that fosters genuine connections between brands and streamers. By recognizing the value of passionate streamers, SCOP connects them with brands, incentivizing an authentic advertising experience that resonates with audiences.

Giken has created an integrated platform that allows companies to manage the entire influencer marketing process, from identifying and engaging streamers to evaluating campaign effectiveness. This system minimizes dependency on manual interventions, empowering marketing teams to maximize their advertising impact efficiently.

1. Connecting with Passionate Streamers

One of SCOP's standout features is its extensive database of diverse streamers segmented by genre, audience type, and style. By enabling a hands-up approach for streamers to express interest in specific ad campaigns, brands can easily align with enthusiastic creators without the hassle of traditional scouting or negotiation. This leads to cost-effective advertising with high-engagement rates.

2. Streamlining Campaign Preparations

SCOP also simplifies the preparatory phase for ad campaigns. The platform offers comprehensive support, including orientation sessions, brand training, product sampling, and post-campaign analysis. An inherent competitiveness and collaboration structure among participating streamers ensures that quality is maintained across all campaigns.

Further, by fostering direct interactions between streamers and brand representatives, SCOP facilitates a shared enthusiasm that enhances the authenticity of the advertising experience.

3. Incentive Structures Driven by Technology

Through innovative technological implementations, SCOP features interactive elements such as clickable URLs embedded during live streams and a dynamic banner roll. Streamers earn performance-based rewards tied to viewer engagement—blurring the lines between mere advertising and genuine connection.

4. Rewarding Engagement

To encourage passionate communication, SCOP adopts a hybrid reward system based on impressions, clicks, and engagement metrics. Streamers receive compensation corresponding to their effort and creativity in conveying messages. This motivates creators to innovate and evolve their approach, ultimately benefiting advertisers through clearer visibility into campaign effectiveness.

5. Data-Driven Ads for Deeper Audience Understanding

The SCOP platform enables advertisers to access comprehensive analytics on streamer performance, fostering a collaborative environment where feedback is encouraged for future improvements. This PDCA (Plan-Do-Check-Act) cycle is set to create mutually beneficial relationships between brands and streamers.

The Future of Live Streaming Advertising

Looking ahead, Giken aims to continue evolving SCOP by integrating more features and refining its capabilities, with a formal launch planned for fall 2025. With SCOP, Giken seeks to cultivate an ecosystem that promotes a symbiotic relationship between brands and creators, ensuring that both parties thrive without compromising each other's values.

Conclusion: A Commitment to Creators

Giken Technology Research Lab is set against the backdrop of empowering individual creators while addressing the challenges of commercializing live streaming culture. By striving for a world where advertising is seamless and authentic, SCOP heralds a new chapter in live streaming advertising—one that prioritizes human connection and creativity. As CEO Koji Makino states, the goal is not merely to use creators but to engage them as willing contributors to societal betterment.

With this launch, Giken invites everyone to explore the potential of live streaming advertising and join in reshaping the future of the medium.

For more information, visit the official SCOP website or contact inquiries via this link.