#Japan #Tokyo #body odor #Father's Day #NI BODY MIST

Father’s Day: A Chance to Address Dad's Odor Issue

As Father's Day approaches on June 15th, many people start reconsidering how to express the gratitude they feel for their dads. Interestingly, a significant number of daughters are also contemplating an issue that can be a bit delicate: their father's odor.

In a recent survey conducted by Aogumi Co., Ltd., over 70% of daughters admitted to noticing their fathers’ body odor or hair smell during various everyday situations, such as conversations, meals, or even in the car. This article delves into what types of odors are most concerning, how they feel about it, and what kind of care they wish for their fathers.

Survey Overview

The survey titled "Daughter's Honesty × Odor Care" took place from April 7 to April 9, 2025, with a total of 1,004 respondents aged 20 to 40 who live with their fathers. The main aim of this research was to gain insights into the genuine feelings and thoughts of daughters regarding their fathers and the often-ignored topic of body odor.

Findings: Over 70% of Daughters Notice Their Father's Odor

When asked if they had ever been concerned about their father's body odor, an impressive 32.3% responded that it happens often, while 39.9% said it happens occasionally. The most frequently mentioned situations where daughters felt uneasy about their father's odor included:

• - Conversations (48%): Getting close during a chat makes the odor more noticeable.
• - Laundry (42.5%): The smell coming from their father's clothes or pillow.
• - Enclosed Spaces (38.2%): Being in a car or other confined area together.

This shows that the perception of odor is heightened in close proximity or enclosed spaces, suggesting that since these daughters live with their fathers, they become more aware of subtle changes.

Types of Odors That Stand Out

When asked about the specific types of odors, the following results were prominent:

• - Aging Odor (71%): This was the most troubling scent for daughters.
• - Greasy Hair Odor (37.5%): Noticing a less clean smell from the hair.
• - Sweaty Pillow Smell (29%): Odors that persist in bedding.

Odors related to skin oils and sweat were common concerns. Aging odors can be particularly tricky, as they might not be easily detected by the individual experiencing them, leading to a stronger impression on those around.

Emotional Responses to Odor Issues

Daughters were asked how they felt when they noticed their father’s odor. The responses were telling:

• - It’s bothersome but unavoidable (43%): They acknowledge the issue but feel it’s part of life.
• - I kept my distance (37.4%): Some decided to steer clear.
• - I felt he lacked cleanliness (25.9%): Many felt this way but didn’t express it outright.
• - No strong feelings (5.5%): A small percentage admitted they didn’t think much about it, hinting that discussing this topic isn’t easy.

The complexity of their feelings reveals a blend of understanding and discomfort. Most daughters seem to feel the weight of the issue without being able to confront it.

Communication Barriers: Sharing Concerns

A significant barrier arises when daughters are asked if they have ever addressed their concerns directly with their fathers. Over 43% stated they have never mentioned it. Even fewer said they approached the topic humorously (21.7%) or directly (20.4%).

The reasons for their reluctance often boil down to:

• - Uncomfortable discussions (34.2%): To avoid making the atmosphere tense.
• - Fear of hurting feelings (27.3%): Concerned about the emotional impact on their fathers.
• - Pity (22.3%): Some feel it could be unfair to bring up.

These insights reveal how sensitive the topic can be, even within families.

Desired Care and Positive Perceptions of Hygienic Fathers

When asked what kind of care they wanted their fathers to engage in, responses revealed a significant interest in practical solutions:

• - Care for hard-to-reach areas (25.3%): Observing that fathers might not recognize their body issues.
• - Using hair care products (24.7%): Indicating a need for better grooming habits.
• - Preference for unscented care products (17.9%): Showing an inclination towards subtle care.

Notably, daughters hold positively towards fathers who practice odor care. A staggering 47.8% feel such fathers have a clean image, and 41.7% appreciate their thoughtfulness.

Father’s Day Gift Ideas for Odor Care

Despite the data showing a gap between awareness and action—87.3% of respondents had never gifted odor care products on Fathers’ Day—when asked what products they would consider, several options emerged:

• - Body Mist for all-over usage (28.0%)
• - Odor spray for clothes and pillows (27.3%)
• - Scalp deodorizing products (22.1%)

This indicates a hidden demand for these items, showing that care can boost relationships.

Conclusion: Let This Father's Day Be About Odor Care

This year’s survey has unearthed the significant concern daughters have regarding their father's body odor, especially linked to aging and sweat. Noticing these odors during intimate moments can bridge communication gaps but sharing the concern remains tricky.

Yet fathers who actively work on their hygiene receive positive feedback, indicating that proper care can enhance their family image and relationships.

Despite the lack of gifting odor care items, there’s a strong interest in practical products for odor management, like the NI BODY MIST.

As June approaches, consider how using care products not only improves personal freshness but can also serve as a heartfelt gift to foster closer relationships. Let this Father's Day be the moment for both care and communication—a chance to show love and consideration in a fragrant way.

Recommended Products: NI BODY MIST

For effective odor solutions, Aogumi Co., Ltd. presents the NI BODY MIST. A unique full-body spray designed for freshness: it features a natural formulation without alcohol or synthetic ingredients and is packed with skin-beneficial amino acids.

The NI BODY MIST offers a fresh citrus aroma that lingers just enough, ensuring no overwhelming fragrance takes over. It's perfect for various body areas and serves as a convenient go-to for busy individuals.

Discover more about this product and feel free to visit our upcoming pop-up stores to experience it firsthand!