Solina US Growth Strategy: Michael Marks Takes Charge as CEO

Solina USA Appoints Michael Marks as Regional CEO

In a strategic move reflecting its commitment to the U.S. market, Solina, a worldwide leader in savory food solutions, has appointed Michael Marks as its Regional CEO of Solina USA. This appointment signifies Solina's ambition to enhance its presence across various channels such as foodservice, retail, and quick-service restaurants. With the appointment announced on November 18, 2025, the company aims to fast-track its growth and deepen its customer alliances under Marks’ leadership.

Michael Marks brings a wealth of experience to this role, having joined Solina in 2022 as part of the acquisition of Saratoga Food Specialties, where he served as President. His extensive background includes a significant tenure at Saratoga, establishing the company as a national authority in custom seasoning blends and flavor systems. His expertise is expected to play a crucial role in integrating Solina's global culinary expertise with an acute awareness of U.S. regional tastes and market demands.

In his new role, Marks highlighted his commitment to building on the strong foundation laid by his teams. He stated, “I'm honored to lead Solina USA and to continue our trajectory of growth while strengthening strategic partnerships to bring tangible value to our customers and the broader market.” This sentiment aligns with the company's vision of combining strong execution with an entrepreneurial spirit. The focus on innovation will enable Solina to maintain its competitive edge in a dynamic market.

Solina USA operates across five facilities located in California, Illinois (two sites), Nevada, and New Jersey, boasting a workforce of over 1,000 employees. The recent acquisition of Sokol Custom Food Ingredients marks Solina's fourth acquisition in the U.S., following Asenzya in 2021, Saratoga in 2022, and AFS in 2024. This strategic expansion is designed to enhance its flavor capabilities, particularly in developing sweet sauces. CEO Anthony Francheterre emphasized Marks’ collaborative leadership style, indicating how it will be pivotal in maintaining and evolving customer relationships while fostering continued growth both in the U.S. and internationally.

Before stepping into his role at Solina, Marks served a significant portion of his career in leadership positions at Unilever and Case Swayne/Unilever Bestfoods. His wealth of experience positions him uniquely to lead Solina USA as the company continues to innovate and respond to the demands of a rapidly evolving food landscape.

With more than 50 production sites globally and numerous local research and development centers, Solina is well-equipped to create tailored food solutions that resonate with consumer needs and preferences. The company promises not only to enhance its market footprint but also to prioritize sustainable practices that benefit both people and the planet. The appointment of Michael Marks is expected to be a catalyst for Solina’s ambitious growth plans in the U.S. as they look toward a future shaped by innovation, customer-focused strategies, and a commitment to delivering exceptional value across their product offerings.

For further insights about Solina and its strategies, visit their official website at solina.com.