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Analytic Partners Strengthens Market Position through Analyx Acquisition

Analytic Partners, a prominent name in the commercial analytics sector, has recently finalized its acquisition of Analyx®, a well-respected provider of marketing analytics software and services. This strategic move enhances Analytic Partners' capabilities in delivering advanced marketing insights and decision-making tools, which are crucial for major brands across Europe.

Strategic Growth Through Acquisition

The acquisition of Analyx is not just a shift in operational capacity; it's a significant step forward in expanding the global influence of Analytic Partners. With Analyx’s multinational presence in Germany and Poland, they bring a strong customer base that includes key players operating primarily in Germany and Switzerland. The recent acquisition not only enhances their portfolio but also augments the talent pool with experienced analysts and developers, creating stronger analytical capabilities.

Recent reports highlight that Analyx has facilitated the assessment of marketing expenditures totaling around $5 billion over the last year alone. This impressive metric reflects a broad range of 2,500 unique scenarios navigated by their clientele. Building on the recent acquisition of Magic Numbers—a leading analytics firm in the UK—this progression is indicative of Analytic Partners strengthening its position in the European market.

Leadership Views on the Acquisition

Nancy Smith, the President and CEO of Analytic Partners, emphasized the importance of this acquisition, stating, “Analytic Partners is recognized as a leader in marketing mix modeling through pioneering innovations that provide a comprehensive business perspective. Our decision-making platform, GPS-Enterprise, offers tools essential for major global brands.” She further indicated that the values and mission of Analyx’s team, led by Claudio Righetti and Sascha Stürze, align closely with those of Analytic Partners, allowing the enhancement of their commercial analytics offerings.

Sascha Stürze, the founder and Chief Product Officer of Analyx, highlighted that joining forces with Analytic Partners signifies a crucial phase in Analyx’s rapid growth journey. The collaboration aims to empower corporate brands with sophisticated analytics and self-service tools on a genuinely global scale.

CEO Claudio Righetti also underlined the partnership's alignment with Analyx’s vision—developing world-class decision-making tools for corporate clients worldwide. This union aspires to deliver a genuinely global reach, vastly expanding the scope of services available to their clients.

About Analytic Partners

Analytic Partners has been acknowledged as a leader in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and the Q3 2023 Forrester Wave™ report analyzing marketing analytics and optimization. The enterprise is committed to delivering marketing and commercial analytics for Fortune 500 companies, offering flexible solutions that provide deeper insights and timely planning, ultimately allowing clients to connect more effectively with their customers and achieve commercial success. More details can be found at analyticpartners.com.

About Analyx

As a European leader in ROI marketing decision support, Analyx operates prominently in Germany and Poland. The company has supported 10 of the 40 companies listed on the DAX stock exchange in recent years. Through sophisticated data analysis solutions, Analyx has optimally managed significant marketing budgets, backed by a team of seasoned data analysts providing independent and unbiased guidance to marketing departments. More information is available at analyx.com.