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The Essence of Modern Love: Insights from icci Daikanyama's Survey

In the heart of Daikanyama, Tokyo, icci Daikanyama stands as a beacon for couples seeking distinctive handmade wedding and engagement rings. Operated by icci Co., Ltd., the store offers a unique experience combining jewelry crafting with personalization. Recently, a survey was conducted to delve into the preferences of couples visiting the store in September 2025. This article highlights key findings from this survey, shedding light on the evolving expectations of couples in their choice of rings.

Engagement Ring Preferences

What Styles Are Couples Choosing?

According to the survey, a significant 40% of respondents favored simple and elegant designs for engagement rings. This choice reflects a strong desire for timeless beauty and sophistication. Following this, 20% indicated a preference for engagement rings where the diamond cut is exceptional, suggesting that while simplicity is favored, quality remains a paramount concern, especially for diamonds, the centerpiece of any engagement ring.

Another 20% appreciated rings that are suitable for everyday wear, indicating a modern value of practicality alongside elegance. Couples are increasingly looking for rings that combine both aesthetic appeal and everyday functionality, favoring designs that are not overly ornate but focus on enduring beauty and quality.

Wedding Ring Preferences

What Are the Key Features for Wedding Rings?

When it comes to wedding rings, the survey revealed that 35% of couples look for simple and elegant styles, maintaining the trend seen with engagement rings. Comfort is essential as well, with 24% ranking the comfort of wearing as the second most important factor. Given that wedding rings are often worn daily for a lifetime, the emphasis on practicality and comfort is notable.

Moreover, 18% of couples expressed a preference for timeless classic styles, confirming a desire for rings that can endure changing trends. There is also a marked interest in unique designs (12%) that reflect individual personalities, showcasing a balance between tradition and personal expression.

Material Preferences for Rings

What Materials Are Couples Considering?

Material choice is pivotal in the decision-making process for couples. An impressive 64% opted for platinum, highlighting its rarity and durability as prime attributes that establish it as the traditional choice for bridal jewelry. Meanwhile, 18% remained undecided, indicating that many customers are approaching the store with a clear preference for platinum.

Additionally, 9% expressed interest in both yellow gold and champagne gold, suggesting that while platinum leads, there is a significant demand for warmer materials that resonate with personal style and fashion trends. This duality emphasizes both the enduring allure of platinum and the emerging interest in gold tones that offer uniqueness and warmth.

Reasons for Choosing icci Daikanyama

What Drives Couples to This Store?

A staggering 50% of survey participants indicated that the ability to handcraft their rings is the most compelling reason for visiting icci Daikanyama. This reflects a strong attraction to the immersive experience of creating something personal and meaningful together. Furthermore, 15% were drawn by the store's stylish image, likely appealing to their desire for a brand that resonates with modern aesthetics.

The quality of the rings was also noted by 10% of respondents, highlighting a demand for craftsmanship that rivals professionally made pieces, reinforcing the importance of quality in shaping customer expectations.

Points of Selection for Ring Crafting

What Do Couples Value When Choosing a Store?

When it comes to selecting a store for crafting their rings, the core value of Handmade was emphasized by 33% of couples. Moreover, 27% wished for guidance on suitable designs, underscoring the need for professional input in the process. Quick delivery (20%) also garnered significant attention, suggesting that couples value both the experience and the efficiency of the service provided.

Key Considerations in Ring Selection

What Aspects Are Prioritized?

In choosing their rings, couples overwhelmingly rated design (24%) as the most crucial factor, followed by the importance of after-service (17%). This reveals individuals want their rings not only to be beautiful but also supported by reliable customer service and longevity (including material durability and comfort). Budget considerations appeared less significant, indicating a shift in focus towards long-lasting quality over immediate cost.

Conscious Choices for Personalization

What Emotions Drive Their Decisions?

Finally, the survey showcased that couples are largely motivated by the desire for personalization (37%) and creating memorable experiences (26%). The handcrafting journey at icci Daikanyama is not just about the finished product but about the shared memories and the uniqueness of their love story, fostering a meaningful connection with their chosen rings.

As icci Daikanyama continues to provide exceptional quality and unique experiences, its focus on modern couple's preferences will enhance its relevance in an evolving market.

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For more information, please visit icci Daikanyama at their website.