#Japan #Eco-Friendly #Tokyo #Home Care #MAIA

MAIA: A Game-Changer in Home Care

The innovative French home care brand MAIA has made its debut in Japan, promising to revolutionize the way we think about cleaning products. With 97% naturally derived ingredients and completely sulfate-free formulations, MAIA redefines safety for both your skin and the planet.

Launched by a French pharmacist and a team of experts in ingredient safety, MAIA focuses on true peace of mind for families. The brand was born from the founder Marie Delattre's concerns about the toxic ingredients in common detergents when she became a mother. Her mission was clear: to create products that combine unmatched cleaning power with utmost safety for children and sensitive skin.

A New Approach to Eco-Friendly Cleaning

For too long, consumers have faced the dilemma of choosing between eco-friendly products that are gentle on the skin but lack cleaning efficiency, and harsh chemical cleaners that can harm both health and the environment. MAIA has broken this mold by completely eliminating sulfates from its laundry detergents. Traditionally known for their strong cleaning power but also for their potential to irritate skin and damage fabrics, sulfates are absent in MAIA's formulas. Instead, the brand harnesses the power of plant-based enzymes that provide professional-grade cleaning power while ensuring clothes feel soft and fresh without the need for fabric softeners.

MAIA goes beyond just being 'natural' by ensuring that all fragrances are free from 26 specific allergens typically found in laundry products. This makes the products safe for babies and those with sensitive skin, delivering an unparalleled level of reassurance.

Sustainability at Its Core

MAIA emphasizes environmental responsibility, not just in the formulation of its products but also in its packaging. The brand pioneers the use of bottles made from upcycled apple pomace, a material that would otherwise go to waste during juice production. This innovative approach drastically reduces plastic consumption and ensures that, after the product is used, it leaves no harmful impact on the earth. MAIA is presenting a forward-thinking choice in home care, emphasizing sustainability and safety.

Product Lineup

MAIA's lineup includes several remarkable products:

1. Dish Soap
- Volume: 500ml
- Price: 1,400 yen (excluding tax)
- Fragrance: Bergamot & Rosemary
- Features: Vegan formula with 97.8% naturally derived ingredients, powerful cleaning action without compromising skin moisture.

2. Baby & Sensitive Skin Dish Soap
- Volume: 500ml
- Price: 1,400 yen (excluding tax)
- Fragrance: Cotton Flower
- Features: Specifically designed for sensitive skin by eliminating allergens and ensuring safe use for babies.

3. Concentrated Natural Multi Spray
- Volume: 500ml
- Price: 2,400 yen (excluding tax)
- Fragrance: Bergamot & Rosemary
- Features: Free from harmful petrochemicals and surfactants, effective on delicate surfaces without leaving any residue.

4. Glass Cleaner
- Volume: 500ml
- Price: 2,400 yen (excluding tax)
- Fragrance: White Flower
- Features: Streak-free cleaning for perfect shine on glass and mirrors, designed to break down stubborn grime effortlessly.

5. Super Detach Soap Bar
- Volume: 100g
- Price: 1,600 yen (excluding tax)
- Fragrance: Cherry Blossom
- Features: Vegan formula that effectively targets tough stains, utilizing Marseille soap wisdom for gentle yet powerful stain removal.

6. Laundry Soap for Babies & Sensitive Skin
- Volume: 1000ml
- Price: 5,000 yen (excluding tax)
- Fragrance: Cotton Flower
- Features: Eliminates allergens and delivers extreme gentleness, especially formulated for the fragile skin of babies.

A Brand with a Purpose

MAIA embodies the dedication of a pharmacist and a team of safety experts to create a clean beauty and home care brand that prioritizes family safety and environmental sustainability. Drawing on the strength of nature and scientific expertise, MAIA seeks to establish itself as the gold standard in home care products that you can trust for generations. With innovative solutions and a firm commitment to keeping the earth and its inhabitants safe, MAIA is set to become the go-to choice for conscientious consumers in Japan.

Where to Find MAIA Products

You can explore the entire range of MAIA products at the official online store 'Effie and the Scents of Life' starting March 24, 2026. Products are also set to be available in lifestyle shops and selected stores across Japan, offering a hands-on experience of this revolutionary brand.

Company Information

• - Name: E.F. International Co., Ltd.
• - Location: Shibuya-ku, Tokyo
• - Established: October 1989
• - CEO: Kazuma Miyakawa
• - Business: Import and sale of fragrance brands and lifestyle goods.