AI-Powered Avast Guards
2025-06-26 02:45:37

Gen Launches AI-Powered Avast Scams Guardians for Enhanced Digital Security

Gen Unveils AI-Driven Avast Scam Guardians



In a significant move towards enhancing digital security, Gen (NASDAQ: GEN), a global leader in digital security and privacy, has announced the launch of its latest service, the AI-powered Avast Scam Guardians. This new feature is integrated into the award-winning Avast Free Antivirus, making it accessible to users worldwide without any cost.

The rise of AI in the hands of cybercriminals has led to increasingly sophisticated phishing attacks, highlighting the crucial need for effective countermeasures. The Avast Scam Guardians mark a pivotal step in democratizing AI-driven fraud protection for every internet user. Alongside this launch, the premium version, Avast Scam Guardians Pro, is also included in Avast Premium Security, offering advanced AI defenses specifically against email scams.

Lina Elias, Gen’s Chief Product Officer, stated, “Today’s scams are no longer crude and simple; they have become highly personalized and intricate due to AI. With data breaches and private information leaks accelerating, everyone could potentially fall victim to scams. Therefore, providing robust AI fraud protection accessible to everyone and everywhere is more vital than ever. We are committed to safeguarding users’ digital and financial security with world-class scam protection.”

According to the Gen Threat Report for Q1 2025, there was an over 186% increase in personal data leaks between January and March, affecting passwords, email addresses, and credit card information. During the same period, phishing scams surged remarkably, with reports increasing by 466% compared to the previous quarter, accounting for nearly one-third of all scams observed by Gen. With these data breaches on the rise, attackers are increasingly exploiting leaked information to create targeted, sophisticated scam campaigns.

The Scam Guardians utilize insights from Gen Threat Labs to not only detect malicious URLs but also to analyze the context and language of online content through AI, enabling more accurate identification of fraudulent activities. Additionally, it visualizes threats lurking in website code and neutralizes them, ensuring a safer browsing and shopping environment for users.

Key Features of Avast Scam Guardians



  • - Avast Assistant: Provides round-the-clock scam guidance powered by AI for suspicious websites, SMS, emails, links, and offers. It understands users' questions in natural language and clarifies the next steps they should take, compatible with both Windows and Mac.

  • - Web Guard: Utilizes statistics from Gen Threat Labs and AI trained on millions of websites to detect scams hidden in content and code in real-time, supported on Windows, Mac, Android, and iOS.

Additional Features of Avast Scam Guardians Pro



  • - Email Guard: Uses AI to analyze the context and language of emails to identify scams. Users can determine whether emails are safe or suspicious before opening them, protecting them across any device (Windows, Mac, Android, and iOS).

Both Scam Guardians and Scam Guardians Pro are now available as part of Avast Free Antivirus and Avast Premium Security, respectively. Later this year, additional AI-powered tools for SMS and calls will also be integrated into Scam Guardians Pro. For more details, visit www.avast.com.

About Avast



Avast, a brand by Gen (NASDAQ: GEN), offers protection against online threats for users worldwide on mobile, PC, and Mac platforms. It has received high ratings from assessment organizations such as VB100, AV-Comparatives, AV-Test, and SE Labs. Avast is also a member of the Stalkerware Prevention Alliance, No More Ransom, and the Internet Watch Foundation. For more information, visit Avast.com.


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Topics Consumer Technology)

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