Khloé Kardashian Unveils Her First Signature Fragrance In Collaboration With Luxe Brands

Khloé Kardashian Launches XO Khloé: A New Era in Fragrance

Global icon and entrepreneur Khloé Kardashian is set to take the fragrance world by storm with her first signature scent, XO Khloé, produced in collaboration with Luxe Brands. This highly anticipated debut will be available exclusively at the luxury retail haven, Harrods in the UK, starting today, and will follow with an exclusive rollout at Ulta Beauty in the United States on December 1.

The Inspiration Behind XO Khloé

Drawing from her personal experiences and vibrant persona, Khloé Kardashian has poured her heart and soul into the creation of XO Khloé. This fragrance represents more than just a business venture; it's a reflection of her journey as a mother, sister, and entrepreneur, encapsulating her positive energy and illuminating spirit. With an elegant design, the scent and the packaging present a fresh, high-end aesthetic that highlights her growth and resilience.

Khloé expressed her excitement, stating, “Creating this fragrance has been such a special journey for me. I wanted every detail of XO Khloé to feel intentional and purposeful.” Her commitment to authenticity shines through, as she was involved in every aspect of its development—from the sleek bottle design to the overarching campaign. “I’m especially proud of the scent; it took considerable effort to achieve perfection, and I can’t wait to share it with everyone!”

A Unique Collaboration with Master Perfumers

XO Khloé is a remarkable collaboration between two award-winning perfumers: Master perfumer Alberto Morillas and Senior perfumer Clément Gavarry from Firmenich. This duo has skillfully crafted an addictive and sensual floral fragrance, featuring a delicate blend of crystallized rose petals, hints of praline, sensual musks, and soft woods.

Noreen Dodge, the Chief Marketing Officer of Luxe Brands, emphasized the brand's potential, stating, “Khloé is one of the most influential figures worldwide. We believe she has the ability to disrupt and accelerate the fragrance industry.” The brand's premiere at Harrods sets a high bar and sets the stage for an exceptional launch in the US with Ulta Beauty.

Future Plans and a Legacy Brand

Luxe Brands' CEO, Tony Bajaj, highlighted their commitment to crafting enduring brands. He noted, “Our goal is to develop high-quality fragrances that inspire consumers globally while maintaining exceptional execution.” The initial interest in the fragrance has been significant, paving the way for a broader rollout across Europe, Australia, and Mexico in Spring 2025.

About Khloé Kardashian

Khloé Kardashian is not only a renowned entrepreneur but also a highly influential internet personality with over 300 million Instagram followers. Her authenticity and engagement with her audience have solidified her place as a significant figure in pop culture. Her prior successes include the co-founding of Good American, a fashion brand aimed at promoting diversity and inclusivity, which achieved historic sales figures upon its launch.

XO Khloé: Where to Buy

Exclusive to Harrods as of today, XO Khloé will be available at Ulta Beauty in the United States starting December 1. This fragrance is poised to redefine luxury in the fragrance arena, offering consumers an immersive experience that trumps traditional offerings.

As Khloé embarks on this new chapter, fans and fragrance enthusiasts alike eagerly await the opportunity to experience XO Khloé, a fragrance that promises to be as unforgettable as its creator.