#USA #Palo Alto #Marketing Platform #AI Agents #Birdeye

Introduction to the Agentic Marketing Platform

On September 11, 2025, at the annual View 2025 conference, Birdeye, renowned for offering marketing solutions tailored for multi-location brands, made a significant announcement: the debut of the Agentic Marketing Platform. Positioned as the first of its kind in the industry, this platform leverages proprietary Large Language Models (LLMs) to empower over ten autonomous AI agents designed to perform marketing tasks efficiently and effectively.

Features of the Platform

The core of the Agentic Marketing Platform is the proprietary Outcome Framework, which offers an adaptable architecture that enables brands to customize agents per their unique needs. This flexibility allows these AI agents to execute marketing tasks ranging from routine activities to complex strategies with unparalleled speed and accuracy.

The Role of AI in Marketing

Naveen Gupta, CEO of Birdeye, stated, "Agentic AI marks a turning point in marketing. We’ve created a platform where AI operates independently, making decisions like skilled marketers while scaling capabilities that humans cannot match. For the first time, businesses can completely delegate marketing operations to AI agents with confidence that they will produce accurate outcomes." This platform's agents are equipped to function without supervision or collaborate in supervised mode, utilizing context, memory, and well-defined purposes.

Integration with Industry Standards

The Agentic Marketing Platform combines two essential facets: Brand AI, which ensures the preservation of a brand's unique identity and voice, and Industry AI, which incorporates vertical-specific expertise and remains aligned with current trends and compliance regulations. Such integrations ensure that the agents operate effectively within their respective domains.

The First Wave of AI Agents

Birdeye's introduction of AI agents includes several specialized functions:

• - Social AI Agents: These include the Publishing Agent that generates a calendar filled with brand-appropriate content and the Engagement Agent that handles responses to messages and comments based on intent.
• - Review AI Agents: The Generation Agent, capable of determining the best platforms and timings to collect reviews, and the Response Agent, which can interpret visual contexts to provide on-brand replies or escalate necessary cases, are key players in this category.
• - Listings Optimization Agent: This agent focuses on recommending updates to listings and discovering keyword opportunities for instant and accurate platform updates.
• - Lead Generation Agents: These agents connect with customers through reviews and social media, leveraging prior interaction data to increase engagement.
• - Reporting Agent: Provides results-tailored insights based on metrics, locations, or channels, presented through an intuitive chat interface.
• - Custom Agents: Businesses have the flexibility to create unique AI workflows specific to their operational requirements.

Implications of the Agentic Marketing Platform

The rollout of Birdeye’s Agentic Marketing Platform is not just a technological advancement; it signifies a substantial shift in how marketing can be approached. With the potential to replace redundant marketing tools with streamlined AI automation, businesses can significantly enhance efficiency and effectiveness in reaching customers.

As highlighted by Sherwin Wu, Head of Engineering at OpenAI, by utilizing advanced AI and aligning it to meet the distinct needs of multi-location brands, Birdeye ensures that the advantages of AI are accessible and valuable to a vast array of businesses. This strategy positions Birdeye as a pioneer in delivering user-friendly and actionable AI solutions to enhance customer outcomes.

About Birdeye

Birdeye is at the forefront of redefining the marketing landscape for multi-location brands. By utilizing advanced AI agents powered by custom LLMs, Birdeye automates workflows across various platforms including reviews, listings, surveys, and social media, driving real business outcomes. The platform has gained the trust of over 200,000 businesses, aiding them in local growth, reputation management, and customer experience enhancement. With a global presence spanning the U.S., U.K., Australia, and India, Birdeye is setting new standards in marketing solutions.

In conclusion, Birdeye’s Agentic Marketing Platform is poised to revolutionize the way businesses approach marketing in the digital age, empowering them to focus more on building customer relations and less on repetitive marketing tasks.